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☆ The 'Barbie' movie turning into a global phenomenon helped boost sales for the plastic doll – but not by as much as you might expect
▼ + stars: | 2023-10-26 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Global gross billings in the quarter were up 14%, but this wasn't enough to offset poor performance in the first half of 2023. AdvertisementAdvertisementGreta Gerwig's "Barbie" blockbuster helped boost sales for the plastic doll following a poor performance in the first half of the year. North America made up around 58% of Barbie's total gross billings, and saw a much bigger rise — gross billings were up 26% to $349.9 million in the quarter. Global gross billings were down 6% in the year to September compared to the same period in 2022.

Persons: Greta Gerwig's, Mattel, —, Barbie, Ynon Kreiz, Kreiz, Barbie repositions Mattel, Gross, Anthony DiSilvestro, Mattel execs, Ruth Handler —, Rhea Perlman Organizations: Global, billings, Service, Mattel Locations: Hollywood, billings, America

☆ Everyone's talking about the 'Barbie' movie – but the doll's sales are actually falling
▼ + stars: | 2023-07-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Sales of Barbie dolls and related merchandise fell in the first half of 2023, Mattel execs say. This is despite the doll being catapulted back into the spotlight in Greta Gerwig's "Barbie" movie. But execs say July sales so far are higher than last year and the impact of the movie will last for years. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts. Mattel said that despite gross billings for Barbie falling, sales for its Disney Princess, Disney Frozen, and Monster High franchises helped boost its dolls category overall.

Persons: Barbie, Greta Gerwig's, Gross, Mattel, billings, Anthony DiSilvestro, DiSilvestro, Mattel execs, Ynon Kreiz, Richard Dickson, we've Organizations: Mattel, Service, Disney Locations: Wall, Silicon, billings

☆ Mattel plans to go all in on Barbie for Christmas
▼ + stars: | 2023-07-26 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNN —Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig, scored the largest opening weekend of 2023, pulling in $155 million domestically over its US opening weekend and $337 million globally. On June 1, Mattel released a new collection of toys tied to the “Barbie” movie, which included Barbie and Ken dolls pegged to characters in the movie and a toy replica of Barbie’s three-story DreamHouse. Kreiz said the initial movie-related products had sold out and that Mattel plans to release more products timed for the holidays. Mattel's new Barbie and Ken dolls tied to their characters in the "Barbie" movie.

Persons: New York CNN —, Barbie, Greta Gerwig, Barbie ”, Ynon Kreiz, we’ve, ”, Kreiz, Ken, Anthony DiSilvestro, it’s Organizations: New, New York CNN, New York CNN — Mattel, Warner Bros . Pictures, Warner Bros . Discovery, Mattel Locations: New York

Reuters GraphicsMelissa Benhaim, a 32-year old publicist in Miami, started her holiday shopping slightly later than usual this year. A Saturday shopping day between Thanksgiving and Christmas this year gives shoppers extra time to hold out for better bargains. Holiday shopping is expected to slow broadly. Reuters GraphicsBut toy prices, even with discounts, are up about 2.4%, DataWeave found. Shoppers are paying $16.99 for the toy this year at Kohl's, after discounts, compared to $11.54 last year, according to DataWeave.

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