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This story is available exclusively to Business Insider subscribers. Adventr offers a cloud-based platform that lets users upload assets and connect to their databases to create interactive videos for free. To that end, Harris hopes Adventr will become like the "Photoshop of connected media," where it becomes the standard platform people use to access such technology. Adventr first raised a roughly $5 million seed round in 2021, led by Paladin Capital, with participation from Reinventure Capital, In/Visible Ventures, and music artist John Legend. Check out the investor deck that helped Adventr secure $8 million in seed funding below.
Persons: , Marc Jacobs, Devo Harris, Tom Cruise's, Harris, Adventr, John Legend, Edward Dugger, Dugger Organizations: Service, Business, Amazon, Cisco, Paladin, Reinventure, Ventures Locations: New York
Its "SmartListen" feature uses patented AI-powered voice control to allow users to interact with videos in real-time. Adventr founder Devo Harris was previously a Grammy award-winning producer and music executive, who worked with artists like Kanye West and John Legend. The following week, Harris uploaded the same video but added interactive buttons so users could choose which scene to watch next. 23andMe used Adventr to let its customers ask a video of a genetic counselor whether they're likely to inherit a disease their parent has, for example. In the next six to 12 months, Harris says Adventr wants to incorporate more large language models and generative AI technology to make its voice controls more sophisticated.
Persons: Adventr, Devo Harris, John Legend, Siri, Kanye, Harris, X, 23andMe, they're Organizations: Paladin, Reinventure, Ventures, YouTube, Chevy, Disney, Twitter Locations: York, Adventr, Paris
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