It wasn't just because TikTok users love to gossip — the platform suggested names of popular models as related searches at the bottom of Paré's video. When Business Insider viewed the video, TikTok suggested searching for "devon windsor suitcase" and "Taylor Hill" in different search bars. As TikTok looks to boost search activity , the company is automatically generating suggested queries in the search bars on videos. AdvertisementSince user comments help feed recommended searches, trolls flooding a creator's comments section with rude phrases or false claims can impact what the app recommends their followers view next. AdvertisementLike Bervell, several other TikTokers expressed frustration at their lack of control over the recommended searches, which can end up being "gossipy," he said, or completely unrelated to their content.

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Persons: —, TikTok influencer Taylor Paré, Devin Windsor, TikTok, Taylor, Paré, Julia McNamee, she's, Katarina Terentieva, influencers, Joel Bervell, Bervell, we're, Jahleane, It's, it's, Brett Dashevsky, Dashevsky Organizations: Service, Business, Industry, Group, Adobe Express, Google, BI, Economy, YouTube Locations: New York