UBS launched its global "House of Craft" initiative at an event in New York City in October. AdvertisementIn a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of craftsmanship. AdvertisementConvening around craftNew York City's legacy of fine craftsmanship made it the choice destination for UBS's first "House of Craft" event. James Miller, who said he collects micro-brand timepieces, wore a Henry Archer watch to the "House of Craft" event. "This is a brand campaign, but it's one very clearly associated with making sure more people are positively thinking about us," he said.

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