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Top related persons:
— - 2 influencers - 1 Kamakshi Sivaramakrishnan - 1 Samooha - 1 AdExchanger - 1 Sivaramakrishnan - 1 Snowflake - 1 Bill Stratton - 1
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Service - 2 Business - 2 Deloitte Digital - 2 Amazon Web Services - 1 Microsoft - 1 Snowflake Ventures - 1 LinkedIn - 1 Google - 1

Search resuls for: "Deloitte Digital"


5 mentions found


☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
  + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.
Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha
☆ Digital consultancy Bounteous will merge with Accolite Digital, aiming to become a billion-dollar giant in 5 years
  + stars: | 2024-02-01 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +4 min
Read previewThe digital consultancy Bounteous is merging with Accolite Digital, and together they plan to become a billion-dollar company in five years. Bounteous and Accolite Digital offer different, yet complementary services. Its clients include Coca-Cola, Caesars Entertainment, Domino's, and others, and it largely competes with other consultancies like Accenture and Deloitte Digital, Bounteous CEO Keith Schwartz told Business Insider. AdvertisementAccolite's clients include telecommunications and financial services companies, including Goldman Sachs, Prudential, and BT. For now, the merged company will be called Bounteous X Accolite, although Kaza said they will finalize its new name in May.
Persons: —, Keith Schwartz, Leela Kaza, Kaza, Goldman Sachs, Prasad Chintamaneni, Schwartz Organizations: Service, Accolite, New, Business, Cola, Caesars Entertainment, Accenture, Deloitte Digital, FedEx, Prudential, BT Locations: Chicago, North America, Dallas, India, Canada, Mexico, Europe, America, Eastern Europe
☆ Groceries, gas, or Netflix? Gen Zers are dropping their streaming subscriptions as inflation hits.
  + stars: | 2023-04-24 | by ( Reed Alexander | ) www.businessinsider.com   time to read: +9 min
Nearly two-thirds of millennial and Gen Z consumers have canceled a streaming subscription in the prior six months, a Deloitte survey found. Insider spoke with five millennial and Gen Z consumers who blamed soaring inflation for driving them to cut subscriptions in favor of essentials like gas or groceries. On average, consumers spend $48 per month on streamers, Deloitte said. From Deloitte's 2023 Digital Media Trends survey: 32% of millennials and 30% of Gen Zers said they canceled a streaming subscription within the past six months in order to save money. Gen Z-ers, born between 1997 and 2009, were the runners-up with a 57% churn rate over the same period.
☆ Streamers have a Gen Z problem: New data reveals why younger subscribers are more likely to cancel as inflation forces them to choose between Netflix and necessities
  + stars: | 2023-04-17 | by ( Reed Alexander | ) www.businessinsider.com   time to read: +8 min
Nearly two-thirds of millennial and Gen Z consumers have canceled a streaming subscription in the past six months, a Deloitte survey found. Canceling the subscriptions meant sacrificing entertainment that provided "comfort" and staved off monotony during the coronavirus pandemic, McMiller said. Insider spoke with five millennial and Gen Z consumers who blamed soaring inflation for driving them to cut subscriptions in favor of essentials like gas or groceries. Overall, 44% of total respondents canceled a paid entertainment subscription within the past six months, including for reasons unrelated to cost savings. Millennials, born between 1983 and 1996, spend an average of $54 per month on streaming subscriptions — the most of any demographic, Deloitte said.
☆ Impossible Foods Hires a Marketing Chief as It Seeks to Win Over Meat Eaters
  + stars: | 2022-11-08 | by ( Megan Graham | ) www.wsj.com   time to read: +3 min
Alternative-meat maker Impossible Foods Inc. has hired Leslie Sims to fill the newly created post of chief marketing and creative officer ahead of a planned expansion in marketing, the company said. Ms. Sims, currently U.S. chief creative officer at Deloitte Digital, will assume her new role on Jan. 1. Founded in 2011, Impossible Foods sells products including plant-based alternatives to beef burger patties, chicken nuggets and pork. Leslie Sims will become chief marketing and creative officer at Impossible Foods in January. “We’re really going for not being the best plant-based meat—we’re going for being the best meat,” Ms. Sims said.
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