The Eastbay deal gave Smith a bigger audience, leading to partnerships with companies including Coach, Heydude, Boost Mobile, and Hardee's.
He mixes up his content with get-ready-with-me and workout videos, and posts about football, track, comedy — or his NIL deals.
"People say they want NIL deals," Smith said, "but don't post on social media … Well, to get NIL deals, you have to post.
"Don't let anybody tell you you can't get NIL deals at a smaller school," Smith said he tells other student-athletes.
He said he's cofounding a new NIL marketplace that he plans to release this fall, hoping to specifically connect HBCU athletes with brand deals.
Persons:
Rayquan Smith, Smith, He's, he's, That's, who's, hasn't, I'm
Organizations:
Norfolk State, Smart, Boost Mobile, Twitter, Eastern Athletic Conference, Virginia State University, Black Sports
Locations:
TikTok, Instagram