LONDON, Nov 27 (Reuters) - A research foundation originally set up by Philip Morris International (PMI) (PM.N) will no longer accept any funding from the nicotine industry as it seeks to win credibility with tobacco control advocates, its CEO said.
The foundation will now rebrand and find new funders from outside of the industry, Cliff Douglas said in an interview.
Douglas, a long-time tobacco control advocate who joined the foundation in October, said he wants to see it re-established as a credible actor in ending smoking.
Douglas pointed to a number of tobacco control advocates who have sounded positive about the foundation's new direction.
The World Health Organisation says vapes, for example, are harmful to health.
Persons:
Philip Morris, Cliff Douglas, Douglas, Deborah Arnott, Yolonda Richardson, Emma Rumney, Kirsten Donovan
Organizations:
Philip Morris International, PMI, Campaign, Tobacco, World Health, Thomson