Since its launch in summer 2015, Amazon Prime Day has become one of the biggest shopping events of the year.
Amid persistent inflation, consumers are looking to the two-day shopping event to save on necessities, back to school supplies and home goods.
"Those take over the bulk of the Prime Day sale."
For those interested in saving money on everyday goods, some of the best-selling items on Prime Day in previous years have included apparel, beauty products, kitchen essentials, children's clothing, toys, electronics and outdoor gear.
In 2023, "expect home and garden deals to dominate," Ramhold predicted.
Persons:
Julie Ramhold, they're, Ramhold
Organizations:
Amazon, Finance