TikTok influencers with millions of followers are partnering with companies like ExxonMobil and Shell. These companies are also using PR firms that help them target millenials and younger generations, The Washington Post reports. Oil companies are paying social media influencers to promote their brands and reach younger audiences, according to reports from The Washington Post and DeSmog. "ExxonMobil, like many companies, works with influencers to educate consumers about the full benefits of our rewards program," Julie King, a spokesperson for ExxonMobil, told Insider. For example, Edelman, a public relations firm, works with Shell to promote it to millenials and younger audiences, the Post reports.

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Persons: influencers, Sam Bright, DeSmog's, They're, Curtis Smith, Julie King, Instagram influencer Nora Capistrano Sangalang, —, Meredith Steele, influencer, Edelman Organizations: ExxonMobil, Shell, Washington Post, Morning, The Washington Post, DeSmog, Companies