Matt Rodriguez has been bootstrapping his basketball media company, Ballislife, since 2005. This story is available exclusively to Business Insider subscribers. "I kind of ate, slept, and bled Ballislife for a number of years in my twenties," Rodriguez told Business Insider. Ballislife raised $2.69 million in an initial funding round that closed in August 2022 and was announced in January 2023. Here is the full 12-slide pitch deck Ballislife used in 2022 to raise $2.69 million to expand its basketball coverage.

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Persons: Matt Rodriguez, Derrick Rose, Ballislife, Rodriguez, David Woodley, didn't, it's Organizations: NBA, West Coast, Business, Capital, —, Woodley, Twitter