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Returns in 2024 are expected to amount to 17% of all merchandise sales, totaling $890 billion in returned goods, according to a new report by the National Retail Federation and return management company Happy Returns. Nearly two-thirds of consumers now buy multiple sizes or colors, some of which they then send back, a practice known as “bracketing,” according to Happy Returns. In 2023, 81% of U.S. retailers rolled out stricter return policies, including shortening the return window and charging a return or restocking fee, according to another report from Happy Returns. How return policies shape shopping habitsIncreasingly, return policies and expectations are an important predictor of consumer behavior, according to Happy Returns’ Sobie, particularly for Generation Z and millennials. “Return policies are no longer just a post-purchase consideration — they’re shaping how younger generations shop from the start,” Sobie said.
Persons: , Amena Ali, , Optoro, ” David Sobie, aren’t, Spencer Kieboom, Rachel Delacour, Neiman Marcus, Levi Strauss, There’s, Optoro’s Ali, ” Sobie, GoDaddy Organizations: National Retail Federation, U.S . Environmental Protection Agency, , Amazon, Ikea, Walmart Locations: U.S, Patagonia
Retail returns: An $890 billion problem
  + stars: | 2024-12-07 | by ( Jessica Dickler | ) www.cnbc.com   time to read: +3 min
Nearly two-thirds of consumers now buy multiple sizes or colors, some of which they then send back, a practice known as "bracketing," according to Happy Returns. What happens to your returnsProcessing a return costs retailers an average of 30% of an item's original price, Optoro found. But returns aren't just a problem for retailers' bottom line. Returns in 2023 created 8.4 billion pounds of landfill waste, according to Optoro. In 2023, 81% of U.S. retailers rolled out stricter return policies, including shortening the return window and charging a return or restocking fee, according to another report from Happy Returns.
Persons: Stephanie Keith, Optoro, David Sobie, aren't, Spencer Kieboom, Rachel Delacour Organizations: FedEx, Bloomberg, Getty, U.S . Environmental Protection Agency, Amazon Locations: New York, U.S
At the same time, retailers are bracing for a "returns tsunami" likely to hit in the next two weeks. "'More returns than ever' is the headline," said David Sobie, vice president of Happy Returns, which helps process and consolidate returns for retailers. A November Happy Returns consumer survey found that a third of shoppers planned to bracket heading into the holidays. Retailers have been dealing with high inventory since spring 2022George Frey/Getty ImagesBut even before this "tsunami" of returns hits, retailers were already dealing with too much inventory. But according to Baker, even with all those discounts, retailers' inventory troubles aren't over quite yet.
Becca Meinz, the vice president of end-to-end supply chain at Best BuyBecca Meinz is the vice president of the end-to-end supply chain for Best Buy. Steve Lewis, the senior vice president of commercial strategy at GXOSteve Lewis is the senior vice president for commercial strategy at GXO. Kraig Foreman, the president of e-commerce at DHL Supply Chain North AmericaKraig Foreman is the president of e-commerce at DHL Supply Chain North America. Eduardo Vilar, the senior vice president of merchant solutions at AffirmEduardo Vilar is the senior vice president of merchant solutions at Affirm. Glen Sutton, the executive vice president at Ceva LogisticsGlen Sutton is an the executive vice president at Ceva Logistics.
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