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Search resuls for: "David Paton"


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David Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have all profited from this, with Paton likely earning seven figures. This illustrates the ongoing high investment in artists' back catalogs, fueled by streaming growth and commercial usage. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . And now a new version of "Magic" has become the theme song for Novo Nordisk's Ozempic rollout in the US, which is blanketing TV and the internet with this earworm:
Persons: David Paton's, Paton, , David Paton Organizations: Nordisk's Ozempic, Sony Publishing, Service, Novo Nordisk's
How Ozempic Turned a 1974 Hit Into an Inescapable Jingle
  + stars: | 2024-04-09 | by ( Craig Marks | ) www.nytimes.com   time to read: +1 min
In February 2023, David Paton, guitar case in hand, strode across the most famous pedestrian walkway in rock history and into London’s Abbey Road Studios. Paton was no stranger to the rooms where the Beatles changed the course of popular music: His 1970s pop-rock band Pilot recorded two albums there. In his second life, as an in-demand studio and touring musician for the likes of Kate Bush and Elton John, he clocked numerous sessions with the prog-rock outfit the Alan Parsons Project, whose namesake produced Pilot’s signature hit, “Magic.” He even spent some time there with his boyhood hero, Paul McCartney, singing backup vocals on Wings’ “Mull of Kintyre.”Paton had come to London to record a new version of “Magic.” “It was a great thrill to be back at Abbey Road, singing my song,” he said in a recent video interview from his home studio in Edinburgh, an array of guitars displayed behind him. The track’s stair-step chorus — “Oh, oh, oh/it’s MAAA-gic” — could test Paton’s vocal range even back in 1974, when the song became a worldwide hit, peaking at No. 5 on the Billboard Hot 100.
Persons: David Paton, strode, Paton, Kate Bush, Elton John, Alan Parsons, Paul McCartney, , ” Paton, Organizations: Studios, Beatles Locations: London’s, “ Mull of Kintyre, London, Edinburgh
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