CNN —Apple is set to host its second product event of the season, a month after introducing its new iPhone 15 lineup.
Some analysts said the decision to hold an evening event may underline the fact that this likely won’t be one of Apple’s bigger announcements of the year.
The event’s tagline — “scary fast” — is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as Halloween.
Over the past several years, the progression of Apple Silicon — the company’s custom-made silicon chip — has emerged as a significant storyline for Apple, culminating in the transition away from Intel chips.
This year, the company is expected to bring its M3 chip to a 24-inch iMac and perhaps some MacBook Pro models in various sizes.
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