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☆ McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
  + stars: | 2024-08-02 | by ( Grace Dean | ) www.businessinsider.com   time to read: +4 min
The new burger, the Big Arch, is currently being piloted in Canada and Portugal. By using a brand name rather than a descriptor — like calling it the Big Burger — companies can "signal superiority," Kerrigan said. "And so you elevate what is a big burger to a branded shiny thing." AdvertisementThe arches imagery is now returning to menus again, with the launch of the Big Arch and its accompanying Big Arch Sauce. "You show that you are in someone's club or part of their tribe by using the same kind of brand names," she said.
Persons: —, McDonald's, Finola Kerrigan, — you've, Kerrigan, David Hughes, didn't, Hughes, Birdie, Ronald McDonald Organizations: Service, Business, Birmingham Business School, Mac, Triple, Mayo, Burger, Imperial College London Locations: Canada, Portugal, California, Texas
☆ 'The Last of Us' is based on real science: A fungus pandemic is unlikely, but not impossible
  + stars: | 2023-02-16 | by ( Morgan Mcfall-Johnsen | ) www.businessinsider.com   time to read: +11 min
"The Last of Us" on HBO Max depicts a zombie apocalypse caused by a fungus pandemic. Here's the science fact and fiction behind the show, and the possibility of a fungal pandemic. The new scenario, first realized in the video game that the show is based on, is making viewers wonder whether a fungus pandemic can happen in real life. "A fungal pandemic is definitely possible," Norman Van Rhijn, a mycologist researching fungal infections at the University of Manchester, told Insider in an email. Still, fungal infections are on the rise worldwide, and researchers are concerned that more and more people are at risk.
☆ A fungus pandemic is unlikely, but not impossible. There's real science behind the mushroom zombies in HBO's new series 'The Last of Us.'
  + stars: | 2023-01-29 | by ( Morgan Mcfall-Johnsen | ) www.businessinsider.com   time to read: +11 min
The new HBO Max series "The Last of Us" depicts a zombie apocalypse caused by a fungus pandemic. Here's the science fact and fiction behind the show, and the possibility of a fungal pandemic. The new scenario, first realized in the video game that the show is based on, is making viewers wonder whether a fungus pandemic can happen in real life. "A fungal pandemic is definitely possible," Norman Van Rhijn, a mycologist researching fungal infections at the University of Manchester, told Insider in an email. Still, fungal infections are on the rise worldwide, and researchers are concerned that more and more people are at risk.
☆ How an Xprize-winning group developed an AI assistant to help African farmers increase their crops and adapt to the climate crisis
  + stars: | 2022-08-10 | by ( Sarah Belle Lin | ) www.businessinsider.com   time to read: +8 min
Penn State's PlantVillage uses technology solutions and field teams to increase farmers' crop yield. As warming temperatures spawn more crop pests, groups, including PlantVillage, are increasingly using artificial intelligence to protect agriculture. Each year, plant diseases cost the global economy more than $220 billion, while invasive insects cost at least $70 billion. The climate crisis increases crop diseases and pests — like the desert locust, which could spread because of warming temperatures. Farmers are encouraged to plant trees with biochar, a soil additive that can store carbon dioxide for centuries.
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