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Search resuls for: "David Dweck"


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☆ Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
  + stars: | 2023-07-31 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
US brands are testing TikTok's shopping feature that competes with Amazon. TikTok Shops charges lower fees than Amazon, but it requires too many resources from brands. Many big brands are also investing in loyalty programs that don't connect well with social commerce features, she said. He said that his agency has 25 clients that plan to use TikTok Shop, and half of those brands are already live. WPromote's early results show that running TikTok Shop ads are driving sales, Dweck said, though he did not provide specifics.
Persons: TikTok, it's, Rachel Tipograph, they've, Vic Drabicky, Drabicky, Tipograph, Carly Carlson, PMG, Digital's Drabicky, David Dweck, Dweck Organizations: Amazon
☆ How Meta is fighting off Apple's best shot and saving its ad business
  + stars: | 2023-05-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Meta's AI tools has helped save its ad business, after Apple rolled out its ATT privacy feature. These AI tools have helped Meta regain the trust of some advertisers after ad performance declined. Knowing it would lose the user signals that made its ads business so lucrative, Meta heavily invested in artificial intelligence. "Meta's advantage in AI is its advantage in training data," said Adam Heimlich, CEO of Chalice Custom Algorithms. "Every advertiser who places a Meta tag on their site or app is contributing to Meta's advantage by contributing data.
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