Why do big companies seem to be getting only more woke? It’s a question I’ve been asked frequently since I started to maintain a list of woke businesses in April 2021. I was frustrated that much of corporate America was fecklessly endorsing Democratic fear-mongering about a newly passed election-integrity law in Georgia—which, indeed, subsequent minority voter turnout proved to be a hysterical reaction. Most have become even more woke, inserting themselves into such issues as abortion and parental rights in education, causing my list to grow and grow. A new paper by researchers from Baylor University and the Copenhagen Business School helps shed light on why.

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