E.l.f Beauty CEO Tarang Amin told CNBC's Jim Cramer on Tuesday why his company launched an app on Apple 's new virtual reality headset, the Vision Pro, saying it's important to try new things. "So, the Apple Vision Pro is a continuation of — we're going to constantly test and learn on new frontiers and delight our community." According to Amin, a lot of E.l.f Beauty's success is because it is not "not dependent on any one platform, or any one way of going to market." But Wall Street worried about the state of the industry last week after Ulta Beauty's CEO Dave Kimball warned that demand for beauty products was slowing at a Wednesday conference hosted by JPMorgan . "We see the same thing at Ulta as we see with other customers: E.l.f is their most productive brand."

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Persons: Tarang Amin, CNBC's Jim Cramer, Amin, Piper Sandler, E.l.f, Ulta, Dave Kimball, he's Organizations: Apple, Vision, Target, Walmart, JPMorgan