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☆ Amazon is poised to boost its revenue by billions with the flip of a switch
  + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.
Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV
☆ NBCUniversal's latest round of layoffs shows how streaming is killing the traditional TV ad sales role
  + stars: | 2023-01-09 | by ( Claire Atkinson | ) www.businessinsider.com   time to read: +4 min
A TV era is quietly coming to a close and high-profile ad sales executives are hitting the exits. The changes come as advertisers pause spend due to economic uncertainty, and linear TV ad buys decline as viewers shift to streaming TV. Paramount CFO Naveen Chopra noted at an investor event "significant restructuring in our ad sales organization." NBCUniversal has done small groups of layoffs across divisions and just cut ad sales staff. Horizon's Campanelli said that with clients knowing much more about their audiences' viewing preferences, traditional ad sales desks have a smaller role to play than before.
☆ Streaming is killing the traditional TV ad sales role
  + stars: | 2023-01-06 | by ( Claire Atkinson | ) www.businessinsider.com   time to read: +4 min
A shift to streaming is shrinking the need for big ad sales teams. A TV era is quietly coming to a close and high-profile ad sales executives are hitting the exits. The changes come as advertisers pause spend due to economic uncertainty, and linear TV ad buys decline as viewers shift to streaming TV. Horizon's Campanelli said that with clients knowing much more about their audiences' viewing preferences, traditional ad sales desks have a smaller role to play than before. And local stations are still hiring TV sales executives, said Robert Russo, CEO of RNR Media Consulting, a former VP of political sales at ION Media.
☆ Disney and Netflix are battling to sell ads on their cheaper versions, but Disney's pricing and seasoned sales teams are winning with brands
  + stars: | 2022-10-13 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Netflix is launching a tier with ads Nov. 3, with Disney+ following with a similar offering Dec. 8. Evercore estimated two-thirds of Disney+ subscribers would switch to the ad tier but the uptake remains a question. To be sure, many initial commitments to Disney+ Basic were negotiated as part of the larger TV upfront deals and ranged based on agencies' total spend. If Disney+ Basic underdelivers for advertisers, those buyers also have the assurance that Disney can fill the gaps with other parts of its video business. Disney+ has 152 million subscribers, including 45 million in the US, with a goal of hitting up to 165 million by the end of 2024.
☆ Netflix's aggressive move into ads made noise, but Disney's pitch for ad tier Disney+ Basic is winning over advertisers with lower pricing and seasoned sales teams
  + stars: | 2022-09-19 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
The big question is how large Disney's audience for its ad-supported tier, Disney+ Basic, will be. Netflix is scrambling to launch its ads tier in November, which some ad buyers saw as a move to beat the Walt Disney Co.'s Dec. 8 rollout of Disney+ Basic. To be sure, many initial commitments to Disney+ Basic were negotiated as part of the larger TV upfront deals and ranged based on agencies' total spend. If Disney+ Basic underdelivers for advertisers, those buyers also have the assurance that Disney can fill the gaps with other parts of its video business. Both Disney+ Basic and Netflix's ad-supported tier will enter an increasingly crowded marketplace for streaming ads.
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