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☆ Hallmark's chief brand officer on Christmas cash-in and new growth playbook
▼ + stars: | 2024-12-16 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHallmark's chief brand officer on Christmas cash-in and new growth playbookDarren Abbott, chief brand officer at Hallmark, joins CNBC's 'The Exchange' to discuss how the company is expanding beyond its products and content, how it is working to position itself as a lifestyle brand, and more.

Persons: Darren Abbott Organizations: Hallmark

A Kansas City Chiefs-themed romance is the center of the new Hallmark movie “Holiday Touchdown: A Chiefs Love Story.” But don’t expect any references to tight end Travis Kelce and pop star Taylor Swift. King said the players were “all so sweet and very talented,” adding that Donna Kelce was also “a hoot” to work with. “But we’re just forever grateful that all of them agreed to be a part of our movie.”In the movie, Donna Kelce wears a No. On Friday, she will make her acting debut in a different Hallmark movie — this time with nods to her son Jason Kelce, the former Philadelphia Eagles center. For its 15th annual “Countdown to Christmas,” Hallmark said it plans to debut 47 new movies total.

Persons: Travis Kelce, Taylor Swift, Andy Reid, Donna Kelce, Kelce, ”, Tyler Hynes, Janel Parrish, Swift, Hynes, Derrick, ” Hynes, we’re, Alana, Hunter King, Trey Smith, Mecole Hardman, Clyde Edwards, George Karlaftis, King, Donna, ” King, Travis Kelce —, Nic’s, Jason Kelce, ” Darren Abbott, Hallmark’s, ” Hallmark Organizations: Kansas City Chiefs, Hallmark, NFL, Variety, Chiefs, ”, Kansas City, Philadelphia Eagles, Eagles, “ Sports Locations: Swift, Philadelphia

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