On Wednesday night, more than 400 people flowed in and out of Sandy Liang’s Lunar New Year party held at Boom, the venue at the top of the Standard High Line Hotel. Some guests wore bright red, to symbolize good luck, but many were in looks adorned with bows and ballet flats, emblems associated with Ms. Liang’s playfully nostalgic namesake fashion brand. The evening was an early celebration of the Lunar New Year, which starts on Feb. 10; Ms. Liang grew up observing the holiday with her family in Queens. This is her second year hosting the event with the chef Danny Bowien, and she hopes her friends will embrace the holiday. “Maybe they’ll start their own traditions,” she said.

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Persons: Sandy Liang’s, Liang’s, Liang, Danny Bowien, ” Locations: Queens