Short-message-service, or SMS, marketing can be a powerful way to engage customers. Insider talked to Vasquez and the marketing consultant Danielle Reid to understand what small-business owners should know about setting up a successful SMS marketing campaign. Reid said it's a good idea to regularly remind customers that they can opt out of SMS marketing if they no longer want you to contact them. Offer something of valueBefore she schedules any text message, Vasquez asks herself: Is this providing value? Seventy-seven percent of survey respondents said they learned of an interesting sale or promotion from a brand's text message that they wouldn't have known about otherwise.

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Persons: SBOs, —, Ashley Vasquez, Zachary Dripps, Vasquez, Danielle Reid, Reid, Britney Kelsey, they've, Dripps, it's, that's Organizations: Small, Service, Los Locations: Los Angeles