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☆ Reddit's increased reliance on Google traffic has Wall Street anxious to see if visitors sign up
  + stars: | 2024-08-14 | by ( Jonathan Vanian | In | ) www.cnbc.com   time to read: +10 min
Reddit calls them logged-out users and, based on some industry estimates, they only monetize at about one-third the rate of logged-in users. The number of logged-out users surpassed logged-in users in the fourth quarter, and the gap has since widened. Logged-in users increased 31% in the second quarter to 42 million, while logged-out users increased at a much more robust rate of 74% to 49.2 million. Alan Gould, managing director at Loop Capital, said Google makes up "the vast majority of the logged-out users." By 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, Black said, based on the firm's estimates.
Persons: Spencer Platt, Tom Wahlin's, Hacker, Wahlin, we're, Lily Ray, Amsive, Ray, Reddit, Alan Gould, Daniel Konstantinovic, Konstantinovic, Benjamin Black, monetization, they'll, Reddit's, Black, Jen Wong, Wong, Steve Huffman, They'll, Huffman Organizations: New York Stock Exchange, Getty, Aer, Google, U.S, Loop, Deutsche Bank, CNBC, AllGear Digital, YouTube Locations: New York City, U.S, Reddit
☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
  + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com   time to read: +4 min
Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.
☆ 6 predictions for Apple's growing ad business in 2023 — from ads on Apple TV+ to building and buying adtech
  + stars: | 2022-12-22 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Its App Store search ad business is growing at a clip and Apple has begun pitching advertisers Major League Soccer ad packages. Here's what experts think Apple might have in store for its advertising business next year, from TV ads to further privacy interventions. Prediction 2: Ads will be placed on Apple TV+Apple's 10-year, $250 million-a-season deal to broadcast Major League Soccer on Apple TV will air its first game in February 2023. It could become the key entry point for advertisers looking to reach Apple users across its portfolio of apps and services. "Apple is about to find out how difficult it is to serve TV ads," he added, referring to its MLS telecasts.
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