Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales.
Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences.
In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades.
Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Bud Light, however, remains the country’s top-selling beer so far this year.
Persons:
Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams
Organizations:
New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial
Locations:
New York, Houston, Jonesboro , Arkansas