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☆ The yen is strengthening, but foreign investors are staying bullish on Japanese equities
▼ + stars: | 2024-08-23 | by ( Hakyung Kim | In Hakyungkim | ) www.cnbc.com time to read: +6 min

For investors holding Japanese assets denominated in yen, the decline of the currency led to the value of their gains increasing. McManus isn't the only one who increased his exposure into the Japanese market following the early August sell-off. Before the yen started to strengthen, "Japanese investors could benefit because their lives and portfolios are denominated in yen. As a result, an appreciating yen will help overseas investors realize gains from the Japanese market as it continues its rebound. "This suggests that, if the cycle is heading towards [a] period of persistent yen strength, global investors should overweight Japan," Jefferies said.

Persons: —, we're, Janus Henderson, Julian McManus, McManus, Jefferies, Shrikant Kale, Janus Henderson's McManus, Morgan Stanley, Daniel Blake, Peter Perkins, Perkins Organizations: Toyota, Bank of, U.S, Nikkei, Bank of America, Macro Research, Partners, Federal Reserve Locations: Japan

☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
▼ + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.

Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas

☆ Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices
▼ + stars: | 2023-06-22 | by ( Stefan Sykes | ) www.cnbc.com time to read: +11 min

For companies like Target and Disney, it is unclear if boycotts will hit sales. The company said it has not changed any policy on decorations and is encouraging stores to celebrate Pride Month. Despite the mounting headlines and sustained criticism of Bud Light, corporate boycotts are "overstated," and those offended by campaigns tied to Pride Month are in the "minority," Ellis said. Bud Light appears to be an outlierIn April, the brewer ran a March Madness promotion with trans influencer Dylan Mulvaney, who shared a customized Bud Light can on Instagram. Justin Sullivan | Getty ImagesIt isn't just Bud Light — brands across the board are facing calls to boycott their goods or services.

Persons: Gene Kim, Bud Light, Anson Frericks, Starbucks baristas, Sarah Kate Ellis, Ellis, Dylan Mulvaney, Brendan Whitworth, — Alissa Heinerscheid, Daniel Blake —, Bump Williams, Busch, Frericks, Bud, Marcel Marcondes, Marcondes, Justin Sullivan, Jack Daniel's, Lawrence Glickman, Glickman, baristas, hasn't, Disney isn't, Ron DeSantis, Lindsey Roeschke, Brayden King, King, David Cliff, Nurphoto Organizations: Anheuser, Busch, Target, Disney, Starbucks, Pride Month, Target's, Pride, GLAAD, Mulvaney, CNBC, Gay, Chamber, Commerce, Cannes Lions International, Creativity, Brands, Kohl's, Nike, Adidas, Ford, Associated Press, American Studies, Cornell University, Consumer, Walt Disney Co, Florida Gov, Brand Intelligence, Morning, Northwestern University, Getty Locations: U.S, America, San Francisco , California, Oklahoma, Florida

☆ Ken Loach at Cannes: 'don't know' if 'The Old Oak' will be last film
▼ + stars: | 2023-05-26 | by ( Hanna Rantala | ) www.reuters.com time to read: +2 min

[1/5] The 76th Cannes Film Festival - Screening of the film "The Old Oak" in competition - Red Carpet Arrivals - Cannes, France, May 26, 2023. Director Ken Loach and wife Lesley Ashton, Screenwriter Paul Laverty, Producer Rebecca O'Brien, and cast members Ebla Mari and Dave Turner pose. REUTERS/Yara... Read moreCANNES, May 26 (Reuters) - Ken Loach said on Friday he does not know if "The Old Oak," the 86-year-old British director's attempt to win the Cannes Film Festival's top prize for a third time, would be his last. "Oh, I don't know, I live day by day," said Loach, who turns 87 in June. Loach told The Hollywood Reporter last month that "The Old Oak," which premiered on Friday, was likely his last feature.

☆ What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
▼ + stars: | 2023-05-04 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.

☆ Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
▼ + stars: | 2023-05-03 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.

☆ Bud Light wanted to market to all. Now, it's alienating everyone
▼ + stars: | 2023-05-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

New York CNN —For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. Now, Bud Light finds itself seeking younger drinkers, and stumbling through America’s polarized landscape in the process. There have been calls for a Bud Light boycott. And the stock of Bud Light owner Anheuser-Busch (BUD) has fallen only about 3% in the last month, suggesting Wall Street isn’t too worried. Bud Light, he thinks, could be missing out on that type of support.

☆ Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
▼ + stars: | 2023-04-28 | by ( Grace Mayer | ) www.businessinsider.com time to read: +3 min

Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.

☆ Bud Light sales are falling, but distributors say they’re sticking by the brand
▼ + stars: | 2023-04-26 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.

☆ 2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer
▼ + stars: | 2023-04-25 | by ( Amanda Holpuch | Julie Creswell | ) www.nytimes.com time to read: +1 min

The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer. Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave. Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, were on leave, the company said in a statement. “We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands’ activities,” Anheuser-Busch said in a statement. “These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

☆ Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
▼ + stars: | 2023-04-25 | by ( Charles Homans | ) www.nytimes.com time to read: +1 min

The backlash and subsequent scrambling provide a lesson in the newly unsettled politics of corporate America. In the past decade, major companies have leaned into liberal social politics that are increasingly anathema to their longstanding allies in the Republican Party and the consumers who vote for them. Bud Light’s trials this month have underscored the difficulty of straddling that divide. Ms. Heinerscheid’s efforts reflected the company’s aspirations of shoring up years of eroding market share among consumers in predominantly liberal urban areas. Ms. Heinerscheid did not respond to a request for comment.

Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.

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