William Post, a businessman who was credited with a significant role in inventing Pop-Tarts, a classic American snack and cultural touchstone with an enticing sweetness and simplicity, died on Feb. 10 in Grand Rapids, Mich.
His death was confirmed by his son, Dan Post, who said his father had died of heart failure in a senior living community.
Mr. Post led the bakery plant that developed the first Pop-Tarts for Kellogg’s in 1964, his son said.
The snack quickly became a popular treat for many people in the United States, including Mr. Post’s children, who were among the first taste testers.
Today, billions of Pop-Tarts are sold each year, according to Kellogg’s.
Persons:
William Post, Dan Post, “, ”, Jerry Seinfeld
Organizations:
Post
Locations:
Grand Rapids, Mich, Kellogg’s, United States, “