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This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.
Persons: , Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America
Gun retailers are running ads promoting firearms for sale on Facebook and Instagram, a tech industry watchdog said Wednesday in a report that shows apparent holes in how the apps enforce their own rules against ads that promote the use or sale of weapons. The company declined to comment on specific ads until it had seen the full report, which the Tech Transparency Project provided to NBC News ahead of releasing it. Tech Transparency ProjectMeta relies largely on automated systems to review ads, and it has some human reviewers. Tech Transparency ProjectGun ads have tripped up Facebook and Instagram for years, according to outside investigations. Facebook lets buyers and sellers violate its rules 10 times before they’re kicked off, The Washington Post reported in June.
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