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TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans. TikTok Shop has surpassed retail giants Shein and Sephora in the online battle for US shoppers. The consumer trends report said 45% of surveyed Americans purchased "fashion, clothing, and accessories" from TikTok Shop. AdvertisementAhead of the potential ban, TikTok launched a "limited-time offer " promotion this week, allowing users to earn $50 in TikTok Shop credits to recruit a new user. Representatives for TikTok, Shein, Sephora, and Qurate did not respond to a request for comment from Business Insider.
Persons: Dan Frommer, Gen Alpha, Sephora, Shein, TikTok, Qurate Organizations: TikTok, Capital, Qurate Retail Group, QVC, LVMH, Financial, Foreign, Lawmakers, Business Locations: United States, North America, China, TikTok
TikTok is outshining its competitors as a key media platform for Gen Z, a new online survey by The New Consumer and Coefficient Capital shows. TikTok's userbase has exploded in recent years, ever since the pandemic when millions of people turned to the social-media app to entertain themselves during quarantine. Here are the top four takeaways from the Consumer Trends 2023 report that show TikTok's rise:1. An excerpt from the 2023 Consumer Trends Survey. An excerpt from the 2023 Consumer Trends Survey.
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