TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans.
TikTok Shop has surpassed retail giants Shein and Sephora in the online battle for US shoppers.
The consumer trends report said 45% of surveyed Americans purchased "fashion, clothing, and accessories" from TikTok Shop.
AdvertisementAhead of the potential ban, TikTok launched a "limited-time offer " promotion this week, allowing users to earn $50 in TikTok Shop credits to recruit a new user.
Representatives for TikTok, Shein, Sephora, and Qurate did not respond to a request for comment from Business Insider.
Persons:
Dan Frommer, Gen Alpha, Sephora, Shein, TikTok, Qurate
Organizations:
TikTok, Capital, Qurate Retail Group, QVC, LVMH, Financial, Foreign, Lawmakers, Business
Locations:
United States, North America, China, TikTok