As recently as 2005, more than half of all automobiles on the road were painted a color other than black, white, silver, or gray.
Today, less than 20% of vehicles listed in our database of 1.7 million cars are a color other than black, white, silver, or gray.
"Simplifying the production process — with fewer trim options and fewer paint options — is always going to be a winner."
Today, car colors are going the way of checked airline bags — you pay extra for something you used to get free.
Offering fewer options to average car buyers — and more to the wealthy — enables automakers to bask in the color they care about most: green.
Persons:
carmakers, Ivan Drury, Edmunds, Drury, Mark Healy, Andrew Thompson, Dan DeLorenzo, Kim Nguyen, Randy Yeip
Organizations:
GM, Chrysler, Flipturn Creative Studios