Every June, it seems more and more corporations are trying to speak to and for the L.G.B.T.Q.I.A.+ community during Pride Month. This year was no different, even in the face of rising homophobia and anti-trans legislation. Whether it was Bud Lite partnering with a prominent trans influencer or the C.I.A. posting a banal message of inclusivity or Disneyland’s Clarabelle Cow being called a rising queer icon after serving in a rainbow dress during the park’s inaugural Pride Nite, companies are clamoring for a chance to make Pride about them. But is this representative of a genuine interest in diversity, inclusion and furthering the acceptance of queer identities, or is it rainbow washing — an attempt at capturing the attention and business of a growing consumer demographic?

---

Persons: Bud Lite, Max Wittert Organizations: Pride