Director of the National Economic Council Lael Brainard speaks during the daily press briefing at the White House January 11, 2024 in Washington, DC.
National Economic Council Director Lael Brainard on Tuesday blamed higher consumer prices on "shrinkflation," doubling down on the latest battlefront of President Joe Biden's corporate pressure campaign.
Shrinkflation, the practice of reducing product sizes while keeping prices the same, is Biden's latest line of attack against corporations, which he debuted on Super Bowl Sunday.
Both the White House and Biden's 2024 reelection campaign have touted inflation recovery as a key accomplishment of his economic agenda, dubbed Bidenomics.
"The president is going to continue emphasizing that input costs have come down, supply chains have healed," Brainard said.
Persons:
Lael Brainard, Brainard, Joe, Biden
Organizations:
National Economic, Economic, Cola, PepsiCo, Procter, Gamble, Super, Sunday, White
Locations:
Washington , DC