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Netflix is shutting down its physical DVD rental service on September 29. The company announced that it will allow customers to keep any unreturned discs. AdvertisementAdvertisementNetflix will allow customers to keep its DVDs as the company winds down its physical disc rental operation after 25 years in service. AdvertisementAdvertisementBy the way, a happy clarification in response to all the news headlines out there:We are not charging for any unreturned discs after 9/29. Since it began its popular DVD-by-mail service in 1998, Netflix has mailed more than 5.2 billion physical discs, the company said.
Organizations: Netflix, Morning Locations: DVD.com
Or I can allow for serendipity — movies appear in my mailbox that I barely remember adding in the first place. During the service’s glory days, you could easily sort movies by country of origin and display them in chronological order. This was well before streaming led the company to spin off DVD.com like a discarded training bra, a source of shame to what had become an entertainment behemoth. There is a cost to clinging to products and services as they shuffle off into obsolescence. It mutters out movie dialogue reluctantly, barely exceeding the swooshing sounds of the elliptical treads.
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