Read previewThe talent-management agency Dulcedo Group acquired the influencer-marketing app Node in a July deal that valued the company at around $13 million, Node's cofounders told Business Insider.
The deal shows how important tech products, including artificial-intelligence tools, have become in the talent and marketing industries.
Founded in 2008 as an agency for more traditional media talent, Montreal-based Dulcedo Group has recently been on a buying spree, announcing in November it acquired creator talent agency Influence+All and PR firm Sundae Creative.
Related storiesThe cofounders ultimately connected with Dulcedo Group, which put in an offer to acquire Node.
Dulcedo Group was drawn to the company's technological expertise and roster of micro influencers, Faraji told BI.
Persons:
—, Node's cofounders, Cofounders Armin Faraji, Mackenzie Dérival, Faraji, Stagwell, Dérival, they're, It's
Organizations:
Service, Dulcedo Group, Business, Publicis, Stagwell, Sundae
Locations:
Montreal, Dulcedo