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Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.
Persons: , It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables
In a Tuesday interview with CNBC's Jim Cramer, Pfizer CEO Albert Bourla struck a positive tone about activist investor Starboard Value, saying he agreed with some of its criticisms, but maintained that the company is headed in a good direction. But if Starboard, and anybody else for that matter, have good ideas, I will certainly discuss them and entertain." The pharmaceutical giant is under pressure from Starboard, which reportedly has a $1 billion stake in the company. But he praised Starboard's CEO Jeff Smith, saying he seemed "very smart" and "very pragmatic" at a recent meeting. Bourla also rebuked claims that his company was involved in dissuading past executives — former CEO Ian Read and former CFO Frank D'Amelio — from joining Starboard's efforts.
Persons: CNBC's Jim Cramer, Albert Bourla, Bourla, Jeff Smith, Ian Read, Frank D'Amelio — Organizations: Pfizer
This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Close to record close for NvidiaNvidia shares have rallied 25% in the last month and are currently trading at $132.11. Former Tata Sons chairman passes awayRatan Tata, the former chairman of the Indian conglomerate Tata Sons, passed away on Wednesday, aged 86. As chairman, Tata was instrumental in spearheading over 60 global acquisitions, helping to grow the group's revenue past $100 billion during his tenure.
Persons: Ian Read, Frank D'Amelio, D'Amelio, Ratan Tata, Tata Organizations: CNBC, Dow Jones, Technology, Nasdaq, Nvidia Nvidia, Nvidia, Microsoft, Mizuho, Pfizer, Guggenheim Securities, Former Tata, Tata Sons, IA Locations: Asia, Pacific, Hong Kong, OpenAI
Ian Read, chairman and chief executive officer of Pfizer Inc., gestures as he speaks during a panel session at the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 17, 2017. Activist Starboard Value accused Pfizer of threatening litigation against the company's former CEO and CFO in order to get them to break ranks with the investor's nascent turnaround campaign at the pharmaceutical giant. Pfizer shares slipped overnight as news of the two executive's breakaway emerged, and opened down roughly 2.5% in Thursday morning trading. Starboard's Smith said that when the activist approached the two executives, both expressed "concerns" about Pfizer's direction under Bourla and offered to help Starboard in its turnaround campaign. Starboard's Smith and Bourla are slated to meet in person next week, Smith said, confirming earlier reports.
Persons: Ian Read, Pfizer, Jeff Smith, Frank D'Amelio's, Smith, Albert Bourla, Starboard's Smith Organizations: Pfizer Inc, Economic, Pfizer Locations: Davos, Switzerland
Former Pfizer CEO Ian Read and ex-CFO Frank D'Amelio said Wednesday evening that they would step away from Starboard Value's campaign at the struggling pharmaceutical giant, just days after news of the activist's stake broke. Read and D'Amelio said they were "fully supportive" of Pfizer CEO Albert Bourla in a joint statement made via an investment bank and confirmed to be authentic. The duo had been in contact with a number of directors shortly before news of Starboard's stake broke Sunday evening, according to people familiar with the matter. For executives to join, and then walk away from an activist's campaign is highly unusual. It was also not immediately clear what impact, if any, the breakaway would have on Starboard's campaign.
Persons: Ian Read, Donald Trump, Frank D'Amelio, Read, D'Amelio, Albert Bourla, Jeff Smith, Bourla Organizations: Pfizer, White, Washington , D.C, Guggenheim Securities, dealmaking, CNBC, Autodesk, Wall Street, Corp Locations: Washington ,
Starboard Value has taken a $1 billion stake in drugmaker Pfizer. The hedge fund, headed by Jeff Smith, has become one of the most feared activist investors. AdvertisementPharmaceuticals giant Pfizer got a wake up call Sunday evening when one of Wall Street's most feared activist investors revealed a stake in the company. AdvertisementPfizer, with a market cap north of $160 billion, is among the largest companies Starboard's Smith has ever targeted. With less than a 10% stake Smith replaced the entire 12-person board and assumed the role of chairman.
Persons: Jeff Smith, , Smith, Starboard's Smith, Ian Read, Frank D'Amelio, Ken Squire, Paul Singer, Elliott, Carl Icahn, Dan Loeb, Peter Feld, Olive Garden's, Marc Benioff, Brontë Wittpenn, Brontë, Squire, they're, Albert Bourla, Bourla, wagered Organizations: Pfizer, Service, Pharmaceuticals, 13D, Investor, Lazard, Elliott Management, Icahn Enterprises, Cowen Group, AOL, Darden Restaurants, Olive Garden, Longhorn, Darden, Wall, San Francisco, Getty, Smithfield Foods, Bristol, Myers Squibb, Celgene, Autodesk, Starbucks Locations: Olive Garden, Fortune, America, Olive, Washington
Activist investor Starboard Value has a roughly $1 billion stake in pharmaceutical giant Pfizer and is seeking to mount a turnaround at the struggling company, according to people familiar with the matter. Starboard believes that Pfizer's current leadership, under CEO Albert Bourla, has stepped away from historically disciplined cost structure and investment in novel drugs. One particularly concerning example to Starboard was Pfizer's acquisition of Global Blood Therapeutics. Pfizer pulled a drug for sickle cell disease it got just two years ago via the roughly $5 billion acquisition. Still, more than $100 billion in shareholder value has evaporated since the Covid-19 pandemic faded largely into the rearview mirror.
Persons: Ian Read, Frank D'Amelio, Albert Bourla, Oxbryta, Read, Jeff Smith, Angelica Peebles Organizations: Pfizer, Blood Therapeutics, Autodesk, Street
Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."
Persons: , Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google
YouTube just took a big victory lap
  + stars: | 2024-07-17 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
Their answers have rarely surprised me, and I've heard the phrase, "YouTube is king," too many times to count. YouTube didn't always exude confidenceMusical.ly's 2018 TikTok rebrand launched the platform into stardom, shifting creator and audience attention away from YouTube. AdvertisementThe rise of TikTok forced YouTube to fight for eyeballs by introducing its own short-video feature, YouTube Shorts, in 2021 and developing a new team of partner managers and programs to recruit and retain talent. YouTube Shorts hosted a parking-lot-sized drive-thru activation at VidCon 2022, when TikTok was the title sponsor. With all this, it's no surprise YouTube seems to be taking a victory lap around its competitors.
Persons: , I've, influencers, TikTok, Addison Rae, YouTube isn't, TikTok —, VidCon's, JP Mangalindan, Morgan Stanley, Influencers, they'd, It's, Lucia Moses, it's Organizations: Service, YouTube, Business, Nielsen, Netflix, Spotify, Apple, Disney
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The creator started posting short comedy videos during the pandemic, poking fun at people on the internet who make life too complicated for themselves. One of his most popular skits, with 276 million views, shows a person using a knife to peel a banana. "I don't think I have a single sponsor in Italy," Lame said. Lame helped promote Smith's recent film "Bad Boys: Ride or Die" with a short video that amassed 19 million views on TikTok and 111 million on Instagram.
Persons: , Charli D'Amelio, He's, I've, Rodin Eckenroth, Lame, Shaquille O'Neal, Hugo Boss, Naomi Campbell, Robert Downey Jr, Duke McKenzie, Nicola Paparusso, Paparusso, Lame's, Will Smith, he's, Marco Belardi — Organizations: Service, Business, Academy, Google, Pepsi, CIA Locations: Italian, Northern Italy, Italy, Los Angeles, Milan, TikTok, Hollywood
MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.
Persons: Semafor, YouTuber, , YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables
But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.
Persons: , Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta
For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.
Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The
Some creators worry they will lose the boost in income the platform provides if the ban becomes law. If it does not, the app would be effectively banned in the U.S.A ban on TikTok could have dire effects on some creators' bottom lines. The TikTok page, where she started the company, has 1.3 million followers. Many major TikTok stars have been diversifying their income streams as well — some beginning long before the potential ban. Charli D'Amelio's page, which boasts 152 million followers, has led to numerous other ventures.
Persons: they'll, Emily Swift, TikTok, Swift, I've, Hannah Williams, Williams, Brandon Edelman, Charli, Dunkin, She's Organizations: Facebook, YouTube, Hulu, Forbes, CNBC Locations: TikTok, U.S, Bridgeport , Connecticut, New York
Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."
Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S
South By Southwest attendees got to speak with a Marilyn Monroe AI chatbot. But critics say celebrities who can't consent should not be used in AI recreations. Meta CEO Mark Zuckerberg said previously that he thinks AI celebrities will become popular. AdvertisementLast year, Robin Williams's daughter, Zelda, said that she found AI recreations of her father's voice to be "personally disturbing." AdvertisementSoul Machines partnered with Authentic Brands Group — which acquired the rights to Marilyn Monroe's intellectual property in 2018 — to create the AI Marilyn, according to Deadline.
Persons: Marilyn Monroe, , Kim Kardashian, Mark Zuckerberg, Meta, Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, Dwayne Wade, Zuckerberg, Marilyn, Marilyn chatbot, Maureen Lee Lenker, Robin Williams's, Zelda, Williams, Marva Bailer, Bailer, Marilyn Monroe's, Elvis Presley, Muhammad Ali, Shaquille O'Neal, David Beckham Organizations: Southwest, Service, Kanye West, SXSW, Federal Trade Commission, Machine, Machines, Fox News, Authentic, Brands, Fox Locations: United States
Charli D'Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars. But D'Amelio can't be certain how long she'll be able to serve up short viral videos to her 152 million followers. Uncertain of which way the political winds will blow, D'Amelio is looking to build her presence elsewhere. "There's new apps, there's new people, there's exciting new trends. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand.
Persons: Dixie, China's ByteDance, Joe Biden, Shopify, D'Amelio Organizations: CNBC Locations: New York
In the influencer world, Black female creators see their work co-opted without credit or apology. Kylie Jarrett, Ph.D., a scholar of media studies, refers to women content creators as "digital housewives," which is fitting because they often earn the same salary as stay-at-home moms: $0. Some of the most exploited people of all are Black women and girls who create content, then watch it get appropriated and monetized by others. They were eventually invited on the show via Zoom — but only after, you guessed it, social media outcry . The experience is so common among Black creators that in the summer of 2021, they went on strike to protest the practice of appropriating their work .
Persons: Kara Alaimo, , Brittany Ashley, Ashley, cheekily, waitressing, BuzzFeed, Andrea Romo, Snapchat, Katie Feeney, Instagram, Kylie Jarrett, Mark Zuckerberg, Zuck, Jalaiah Harmon, Charli D'Amelio, Kourtney Kardashian, Jalaiah, influencers, TikTokers, Jalaiah wasn't, Jimmy Fallon, Addison Rae, Cardi, Mya Nicole, Chris Cotter, Rae, Mya, Elle, Chris, could've, Cornell, Brooke Erin Duffy Organizations: Women, Service, Globe, West Hollywood, YouTube, Facebook, Influencer, New York Times, NBA Locations: Eveleigh, West, Lowe's, Maryland, United States, Georgia
Read previewI can almost guarantee that you own a white tank top. First debuting in 2022, Prada's signature white top is a lot like every other tank on the market. All Prada tank tops are also made entirely of cotton, according to the brand's website. Prada's tank top: the ultimate status symbolYou can't get more casual than a white tank top, so the style might not scream luxury when you first look at it. But even with a Prada logo stamped on the front, isn't a white tank top still just that?
Persons: , Prada, that's, Miuccia Prada, Raf Simons, Victor Virgile, Kaia Gerber, Hunter Schafer, Tiziana Fabi, It's, There's, Prada Milano, Raimonda Kulikauskiene, Loewe, Miu Miu, what's, it's, Charli D'Amelio, Kendall Jenner, Ncuti, influencers, @dadouchic, it's Prada Organizations: Service, Target, Business, Prada, Vogue, Milan, prada, Harper's, MTV, Variety Locations: Italian, Milan
"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."
Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver
The coffee and donut brand started selling tracksuits on Monday after airing an ad during the Super Bowl. The ad featured "DunKings" Ben Affleck, Matt Damon, and Tom Brady sporting the tracksuits. The outfits, in the signature Dunkin' neon pink and orange colors, sold out in just 19 minutes, according to USA Today. A $40 pink DunKings bucket hat was also sold out as of Wednesday. Along with the ad, Dunkin' released a limited-edition menu in collaboration with Affleck, a longtime fan of the brand who has said he has Dunkin' every day.
Persons: , Ben Affleck, Matt Damon, Tom Brady, Charli D'Amelio, Jack Harlow, Jennifer Lopez, Dunkin, Affleck, Berry, There's Organizations: Service, USA, Business
In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.
Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen
The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.
Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, , It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers
After two trips to my local Where Ya Bin store, I've seen enough returned Amazon items to last a lifetime. (Amazon would not answer specific questions about its relationship with bin stores and why certain products end up there. Gloria Dawson / Business Insider"People generally love it or hate it," Jason Carrick, the owner of Where Ya Bin, told me. What to expect when bin shoppingHours and prices at Where Ya Bin Gloria Dawson / Business InsiderI visited a Where Ya Bin store in Columbus, Ohio, on a Saturday and Wednesday in December. Despite my hesitations, I bought a few items and can see the benefits of bin store shopping.
Persons: , Gloria Dawson, I've, I'm, Jason Carrick, It's, Carrick, Bin Gloria Dawson, Kamala Harris, Hightower, Gloria Organizations: Service, Business, National Retail Federation, Bed, Amazon Locations: Local, Ohio , Florida, South Carolina, North Carolina, Columbus , Ohio, Bed Bath
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAnthony Hopkins may be seared into our minds as Hannibal Lector from "The Silence of the Lambs," but he's just a cheery, 86-year-old man making wholesome videos on TikTok. Sunday vibe," Hopkins writes in his caption, accompanied by pizza and pasta emojis. There's something beautiful and melancholic about the light here at this time of year," Hopkins writes in his caption. Despite the zealous response to his videos, Hopkins admits to People he's "slightly reluctant" to film those videos whenever he's asked to.
Persons: , Anthony Hopkins, Hannibal, he's, Charlie D'Amelio, chopsticks, Stella Arroyave, @anthonyhopkins Organizations: Service, Lambs, Business Locations: Santa Claus
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