Marc Maurer and Martin Hoffmann, Co-CEOs of Swiss sports apparel brand On Holding , told CNBC's Jim Cramer that they aim to make their products sustainable. On Holding rolled out Cyclon, a sneaker subscription service where customers pay a monthly fee to return their old sneakers every six months in exchange for new ones. On Holding is also trying to get out of using fossil fuels, Maurer said, and the company recently showcased a new shoe made from carbon emissions. The sneaker is not yet for sale, but Maurer said he expects it to enter the broader market in 2025. "So we feel we have work to do in getting that down, but we don't have risk to our profitability."

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Persons: Marc Maurer, Martin Hoffmann ,, CNBC's Jim Cramer, Cyclon, Maurer, It's, Hoffmann Locations: Swiss