In fact, the desire to look and feel older has always existed among teenagers, including young men.
Most recently Gen Z boys have gravitated to a unique new trend.
If you search "facial fitness chewing gum" on TikTok, you'll see dozens of videos of young men — from late teens to early 20s — chewing gum that touts one eyebrow-raising benefit: developing a chiseled jawline.
Many of the young men in the videos claim they chew the rock-hard gum for 10 minutes every single day.
Brands like Jawliner, Jawz Gum and Stronger Gum sell these "facial-fitness gums" that they claim can help create a more defined jawline.
Persons:
—, Curology, Tyrone Rodriguez, Rodriguez
Organizations:
Brands, American Dental Association