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☆ I ate my way through the classic menu at Insomnia, the cookie chain that dominated the market long before Crumbl's debut
▼ + stars: | 2024-09-23 | by ( Gia Yetikyel | ) www.businessinsider.com time to read: +1 min

I tried all of the classic flavors at my local Insomnia Cookies and ranked them from worst to best. The M&M's cookie was my least favorite even though I like the candy on its own. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementCreated by college students in a University of Pennsylvania dorm room, Insomnia Cookies revolutionized late-night eating options in 2003.

Persons: —, it's Organizations: Service, University, Pennsylvania, Business

☆ Four self-made millionaires echo the same advice for success: Just get started
▼ + stars: | 2024-06-21 | by ( Ernestine Siu | In Ernestinesiu | ) www.cnbc.com time to read: +6 min

Throughout my time working at CNBC, I've chatted with different entrepreneurs, from people who started successful side hustles to the founders of global unicorn companies. In my conversations with successful entrepreneurs, I've found that those who became successful and "made it" tend to echo the same advice. Advice #2: Lean into what makes you uniqueAnother piece of advice Mahlum gave is to lean into what makes you yourself. "I think the best advice that I can give to fellow entrepreneurs is to be different," he told CNBC. Advice #4: Just get startedIn all my conversations with entrepreneurs, by far, the one piece of advice I've heard the most, is to simply get started.

Persons: Shawn Tsao, I've, Jason McGowan, McGowan, they'd, Anne Mahlum, Solidcore Anne Mahlum, Mahlum, Edward Tirtanata, Tirtanata, Uber, Jack Organizations: CNBC, I've, Lean, Nike Locations: New York, Solidcore, Indonesian, Southeast Asia

☆ I tried 12 flavors of Crumbl cookies and ranked them from worst to best
▼ + stars: | 2024-05-24 | by ( Ted Berg | ) www.businessinsider.com time to read: +1 min

I tried 12 different flavors of Crumbl cookies and ranked them from worst to best. My favorite cookies were the peanut butter cookies and cream and the pink velvet. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Since its first location opened in Utah in 2017, the dessert chain has expanded to over 1,000 locations in all 50 US states, Puerto Rico, and Canada. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Service, Business Locations: Utah, Puerto Rico, Canada

☆ Crumbl Co-Founder talks turning side hustle into $1 billion cookie business
▼ + stars: | 2024-04-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCrumbl Co-Founder talks turning side hustle into $1 billion cookie businessCrumbl Co-Founder Jason McGowan joins 'Last Call' and Make It Monday to talk turning his side hustle into a $1 billion cookie empire.

Persons: Jason McGowan

In 2017, two cousins with absolutely zero professional baking experience decided to open a cookie business together. Now, Crumbl Cookies has more than 980 stores across the U.S., topping $1 billion in sales across all franchises while selling more than 300 million cookies in 2022, according to co-founders Jason McGowan and Sawyer Hemsley. They grew confident enough in a single recipe, Crumbl's signature chocolate-chip cookies, to build their first location around it. Individual Crumbl cookies typically cost between $4 and $5 apiece, with the per-cookie price decreasing if you order packs of four, six or 12, according to the company's website. TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.

Persons: Jason McGowan, Sawyer Hemsley, McGowan, Hemsley, Crumbl Organizations: Utah State University, CNBC Locations: U.S, Logan , Utah

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCrumbl: How we built a cookie company that brings in $1 billion a yearJason McGowan is the co-founder and CEO of popular dessert chain Crumbl. He co-founded the brand with his wife's cousin Sawyer Hemsley in 2017. The company has become one of the nation's fastest growing food chains with over 980 locations scattered across the globe bringing in over $1 billion in annual revenue. Crumbl has also become a digital sensation with over 16 million followers across its social media platforms.

Persons: Jason McGowan, Sawyer Hemsley, Crumbl

☆ A California teen hosted a bat mitzvah inspired by some of Gen Z's favorite brands — Glossier, Crumbl, and Starbucks. See inside.
▼ + stars: | 2023-10-28 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

A California teen hosted a bat mitzvah inspired by her favorite brands. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . So it was natural that her bat mitzvah was inspired by her favorite makeup brand, Glossier. "We don't want anyone to say, 'Oh, it's another one of those,' because then you're just doing a conveyor-belt party," Lainer said.

Persons: —, Stella, Alexx, Regent Beverly, Lisa Friedman, Marisa Lainer, Friedman, Lainer Organizations: Staff, Service, Regent Beverly Wilshire, Soho House, LA Party Locations: California, Soho

☆ I visited Chip City and could see why this cookie chain backed by Shake Shack's founder is rapidly expanding to new cities
▼ + stars: | 2023-10-18 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

Chip City has a goal to open 40 locations by the end of the year. The cookie chain is known for its unique and seasonal flavors. Then in 2022, Shake Shack founder Danny Meyer and his investment firm, Enlightened Hospitality Investments, poured $10 million in Chip City to help the company open more locations. Crumbl is much larger in comparison, with 800 store locations, though Chip is showing that perhaps slow and steady wins the race. I visited the Astoria, Queens, flagship store to see why the cookie chain is so popular.

Persons: Chip City, —, Peter Phillips, Teddy Gailas, Phillips, Danny Meyer, Meyer, Chip Organizations: Service, Food Institute, Shake Shack, Enlightened Hospitality Investments, Nation's, Astoria , Locations: Astoria , Queens, Miami Beach , Florida, Fairfield , Connecticut, Chip City, New York City, Long, New Jersey, Connecticut, Astoria

☆ Crumbl's most popular cookies have more calories than a Big Mac, and fans on social media are outraged
▼ + stars: | 2023-10-12 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +4 min

A chocolate chip cookie from Crumbl has 720 total calories. AdvertisementAdvertisementApparently, it takes running 18 miles to burn all the calories in four Crumbl cookies. In one video, Schmidt ate four Crumbl cookies, which equaled roughly 2,600 calories. A classic chocolate chip cookie from Crumbl has 720 total calories — that's more than a Big Mac from McDonald's, which has 590 calories. She explained how she discovered a single Crumbl cookie was 680 calories, not 170 as she'd thought.

Persons: —, Reece Schmidt, Schmidt, he'd, Jennifer Ortakales Dawkins, Jenko Kent, — Jenko Kent, Kent, Crumbl Organizations: Service, Center for Science Locations: McDonald's, @JenkoKent

☆ How a college track athlete gained 40,000 Instagram followers and an Under Armour deal by posting banana bread recipes
▼ + stars: | 2023-09-22 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

For Makenzie Steele, landing NIL deals with big companies like Under Armour and Lululemon required two things: posting consistently and putting her business email in her Instagram bio. The 20-year-old Clemson track and cross-country runner has secured nearly 20 brand deals through her Instagram and TikTok account, @goodfoodgoodrun. Steele started posting cooking and running content in late summer 2020 and has grown her platform to 42,000 Instagram followers and 23,000 TikTok followers. She's posted one-pan Caprese baked pasta, snickerdoodle granola, mini apple pancake bites, and lots of banana bread variations. "When someone first sees my account, they're like, 'it's just banana bread and oats,'" Steele said.

Persons: Makenzie Steele, Steele, Instagram Steele, Ben, She's, Joe's, Armour, she's, Christian Addison Organizations: Clemson, Armour

☆ I tried chocolate chip cookies from Crumbl and Insomnia and the winner had the best chewy texture
▼ + stars: | 2023-09-03 | by ( ) www.businessinsider.com time to read: +9 min

When it comes to chocolate chip cookies, I prefer a chewy texture and balanced sweetness. The chocolate chip cookies my mom made will always reign supreme in my mind. A growing number of bakeries are offering their own takes on the classic chocolate chip cookie. I decided to visit both chains to see how their hero chocolate chip cookies stacked up. The Insomnia chocolate chip cookie was smaller and thinner than the Crumbl cookie, and much flatter.

Persons: City, Krispy Kreme, Crumbl, Manhattan Jennifer Ortakales Dawkins, Jennifer Ortakales Dawkins, munchie Organizations: Service, New, Starbucks Locations: Wall, Silicon, chewy, New York City, Philadelphia, Canada, Manhattan, scone, Insomnia's

☆ I applied to McDonald's and 4 other fast food jobs, but the chatbots and automated process made it impossible for me to get hired
▼ + stars: | 2023-06-09 | by ( Amanda Claypool | ) www.businessinsider.com time to read: +7 min

Over the past few months, I've applied to five fast food jobs: Crumbl Cookies, McDonald's, Wendy's, Hardee's, and Waffle House. Unfortunately, the jobs that made me apply with AI chatbots left me annoyed and uncertain. The automated application process at Crumbl Cookies seems short, but it wasn't easyI applied to be a baker at Crumbl Cookies. McDonald's uses AI chatbots to automate its hiring process, but it made things more complicatedI applied to McDonald's and answered the questions the chatbot named Olivia asked me. To be fair, AI chatbots can make it easier to screen applicants and schedule interviews.

Persons: Amanda Claypool, —, I've, Claypool, chatbots, McDonald's, Olivia, they're, chatbot, wouldn't, didn't Organizations: Waffle, Service, Waffle House, House Locations: United States, McDonald's

☆ Welcome to Swift City: When Taylor Swift comes to town, businesses build new bars, prepare thousands of cookies, and welcome over 150,000 Swifties
▼ + stars: | 2023-03-17 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +6 min

Glendale, Arizona, which hosts the first two dates, has renamed itself Swift City in her honor. Usually, it's known as Glendale, Arizona, but the city hosting the kick-off show for Taylor Swift's "Eras Tour" has fully embraced Swiftsanity, renaming itself Swift City for Friday and Saturday. The Swift City logo. The Swift City proclamation. "Now, Glendale is Swift City, so we welcome them with open arms," he added.

☆ Cult-favorite Crumbl Cookies franchisees slapped with nearly $60,000 in fines for violating child labor laws in 6 states
▼ + stars: | 2022-12-22 | by ( Mary Meisenzahl | ) www.businessinsider.com time to read: +3 min

Some Crumbl Cookies franchisees violated federal labor laws by scheduling minors outside of legal hours. Minor-aged workers at 11 Crumbl Cookie locations in six states employed minor workers who exceeded legal time limits and operated "potentially dangerous ovens and machinery," the federal agency said in a statement. Crumbl Cookies' corporate office did not immediately respond to Insider's request for comment. Fast food and quick service chains like Crumbl historically rely on teenagers to staff locations, especially amid a labor shortage. Child labor law violations spiked in 2022 with a 37% increase over the previous year, according to the Department of Labor.

☆ Crumbl sues cookie competitors over 'confusingly' similar branding, packaging
▼ + stars: | 2022-10-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCrumbl sues cookie competitors over 'confusingly' similar branding, packagingThere’s a war brewing in Utah, and it's all about cookies. The controversy has been going on for months, but now there’s some serious dough flying around. CNBC's Andrea Day has more on the story.

"It's a silly situation," said Dirty Dough founder Bennett Maxwell, "and it's just like, OK, we're gonna have some fun with it." Exterior of a Crave cookie store. CNBCInterior of a Crumbl cookie store with company's logo on the wall. Maxwell, the Dirty Dough founder, denied stealing Crumbl's recipes. A side by side comparison of Crumbl, Crave, and Dirty Dough's marketing & packaging materials, as laid forth in the complaint(s).

☆ I'm the cofounder of Crumbl Cookies. Here's how we captured Gen Z and became a cult favorite.
▼ + stars: | 2022-07-14 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +7 min

Sawyer Hemsley founded Crumbl Cookies in 2017 with his cousin in while he was still at college. This as-told-to essay is based on a conversation with Sawyer Hemsley, the 30-year-old cofounder and chief operating officer of Crumbl Cookies. In May 2017, Jason said he'd invest $10,000 into the cookie business if we could find a good deal on a building. We talked about our chocolate-chip cookies on social media and paid for Instagram and Facebook ads. If a previous cookie's strength score was under 13%, we take it back into the research-and-development kitchen to improve it.

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