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Search resuls for: "Cristina Diezhandino"


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CMO Insider is the place for marketing leaders to share, commiserate, and convene. Welcome to CMO Insider, our new, enduring platform for marketing leaders to learn, share, and network. I want to tell you what to expect from this destination, and how marketing leaders can get involved. I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling.
Persons: Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Ziad Ahmed, Auli'i Cravalho, Ahmed, Cravalho Organizations: Cannes Lions International, Creativity, Cannes Lions, Mastercard, Diageo, Partners, Insider Intelligence, JUV Consulting Locations: verticals
Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions. The speakers said it's important to understand your brand's context in order to decide what purpose initiatives it should align with. Marketing leaders were urged not to let external pressures — like those recently faced by Bud Light and Target — keep them from taking risks and aligning with purpose. Goodby spoke about how important it is to understand the brand "context" when creating these kinds of campaigns. "Every brand has a context ... and the context of your brand has to be taken into account," he said.
Persons: Bud Light, Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Joi, Marie McKenzie, McKenzie, Gen Z, Diageo's Diezhandino, Goodby, Rajamannar, Intelligence's Enberg, Enberg Organizations: Diageo, Mastercard, Silverstein, Partners, Cannes Lions, Morning, Cannes Lions International, Insider Intelligence, BMO Locations: Spain
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