"And we are also looking more intensively at how this is done in China," Duesmann said. "In 2030, the BEV share of the premium car market should already be between 60 and 70%, depending on the region," Duesmann said. That shift could happen even sooner in China, but Audi's sales performance in the world's biggest car market has fallen short of expectations. The new Q6 e-tron has been delayed by behind-schedule software development. Hoping to offset any disappointment in China, Duesmann said the carmaker wanted to strengthen its business in North America, tapping into a strong U.S. car market and Washington's generous subsidies programme.

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Persons: Markus Duesmann, Duesmann, BEV, Christina Amann, Rachel More, Madeline Chambers, Mark Potter Organizations: Audi, Reuters, Volkswagen, BMW, Mercedes, Benz, VW, Thomson Locations: INGOLSTADT, Germany, China, North America, U.S, Mexico, Tennessee