The company calls the K1D an “electric balance bike.”“But you can also call it a motorcycle,” Mr. Crewse said during a tour of the company’s 60,000-square-foot headquarters.
“Then we have a race mode,” Mr. Crewse said — at 15 miles per hour.
The e-bike industry is already pushing the boundaries of youth transportation, and Super73 is an early darling among customers.
The company aims to sell more than 25,000 units this year, a significant portion of them for teens, Mr. Crewse said.
What the company is selling, Mr. Crewse said, is a lifestyle, featuring “cool” products that are not subject to heavy regulation.
Persons:
LeGrand Crewse, Mr, Crewse, —, ”
Organizations:
Super73