The Apple headset is expected to cost about $3,000 and will look like ski goggles, according to current and former employees familiar with its development.
Eventual hits like the iPod, iPhone and Apple Watch started in niche markets that grew into big businesses.
But even Apple executives have been skeptical about the company’s prospects in virtual reality, which, they say, may still not be ready for its mainstream moment.
That drop-off cuts recent metaverse start-up investment to about a quarter of its peak in the first half of 2022, PitchBook said.
“The metaverse investment fad — it came and went, and now people are focused on A.I.,” said Doug Creutz, an analyst at Cowen & Company.
Persons:
PitchBook, ”, Doug Creutz
Organizations:
Apple, Worldwide Developers, Apple Watch, PitchBook, Cowen & Company