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TikTok - 1 Olivia Rodrigo - 1 Taylor Swift - 1 they've - 1 Simon Friend - 1 Timothy Collins - 1 Benjamin Ingrosso's - 1 Benjamin - 1
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Universal Music - 1 Business - 1 Round - 1 BI - 1 Creed Media - 1 Universal Music Group - 1 TikTok - 1

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☆ TikTok's feud with Universal has music marketers shifting campaigns to Instagram reels while some see an opportunity to plug other artists
  + stars: | 2024-02-13 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.
Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok
☆ TikTok has a new program that will pay augmented-reality creators up to $50,000 per month
  + stars: | 2023-05-16 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +2 min
TikTok is earmarking $6 million to pay creators that make popular augmented-reality filters. Creators earn a base of $700 and up to $14,000 for effects that appear in at least 500,000 videos. TikTok launched on Tuesday a new $6 million rewards program for augmented-reality creators who use its AR platform, Effect House, a company spokesperson confirmed to Insider. Augmented reality has become an increasingly important feature for social-entertainment platforms like TikTok and Instagram as AR effects drive millions of video creations. AR creators can earn hundreds of thousands of dollars by making custom effects for brands and building out careers as augmented-reality developers.
☆ Artists and labels are sliding songs into augmented-reality filters on TikTok, Snapchat, and Instagram to promote music
  + stars: | 2023-03-03 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +7 min
AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. "If you do come up with a cool AR filter, it's easier for the regular user to create a TikTok with than to create a dance." "Artists will hire AR creators to make effects for specific pieces of music," Chris Barbour, Meta's AR partnerships director, told Insider. As with any trend on social media, originality is important for helping an AR effect spread, Yoder said.
☆ How TikTok is changing the music industry
  + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +15 min
TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
☆ How much music producers get paid to create TikTok song remixes and mashups
  + stars: | 2022-09-20 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Remixes and mashups are spreading across TikTok, driving music trends on the app. Record labels and marketers are hiring producers to create remixes as part of song promotions. Remixes and mashups are proliferating on TikTok, and it's shifting how marketers promote songs on the app. Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track, Cloherty said. As with many internet trends, remixes and mashups have seen a resurgence this year.
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