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John Dokes - 1 it's - 1 There's - 1 Z - 1 Seth van der - 1 they're - 1 van der - 1 wasn't - 1
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☆ 3 ways financial services companies can attract and retain new customers
  + stars: | 2023-06-29 | by ( Sponsor Post | Created Think With Google With Insider Studios | ) www.businessinsider.com   time to read: +7 min
Financial services providers can take several steps today to attract and retain new generations of consumers. Before financial services went digital, it was difficult to seamlessly transition from one institution to another. According to Google's report, 52% of adult consumers – and 71% of millennials – expect their financial services brands to coach their customers. To attract and retain more customers, financial services companies should:Position their brands as providers of personalized support and care. At a time when consumer behavior is rapidly changing, financial services companies cannot afford to remain static.
Persons: John Dokes, it's, There's, Z Organizations: Financial, Google, Consumers, YouTube, Brands, Insider Studios, Financial Services Locations: U.S
☆ Most consumers believe financial services companies all offer the same thing. The right differentiation strategy can help you win them over.
  + stars: | 2023-06-27 | by ( Sponsor Post | Created Think With Google With Insider Studios | ) www.businessinsider.com   time to read: +6 min
Consumers, especially Gen Z and millennials, want a financial services partner that offers personalization, interactive learning opportunities, and virtual customer service. The financial services industry is in the midst of an identity crisis. "We have seen an explosion of options within the finance services industry in recent years," said Seth van der Swaagh, managing director of financial services at Google. Fast Facts 63% of consumers believe all car insurance companies offer the same thing. Support at every stage of the financial services journeyMore than half of consumers (52%) expect financial services brands to coach their customers.
Persons: Seth van der, they're, van der, wasn't, van der Swaagh Organizations: Google, Financial, YouTube, Insider Studios, Financial Services, Kantar Monitor Locations: Kantar, U.S
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