In pursuit of this goal, email marketing can be a valuable and lucrative tool for these companies to leverage. Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing Association. Leverage an email marketing strategy that is content-infusedMany middle-market companies have established an active content strategy, but what some overlook is creating an email marketing strategy to boost that content. A good email strategy allows you to address your business goals with potential campaigns, timing, audience demographics, and promotional tactics to get more signups. The bottom line: Email marketing is a powerful marketing channel and should be a key component of any mid-market business's marketing strategy.

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