Two entrepreneurs are using data to help minimize food waste by placing sensors at different points in the supply chain.
Their company Strella aims to make the food industry more environmentally friendly while helping suppliers save money.
No one wants to waste food, Sizov said, so growers, suppliers, and retailers have all been interested in getting involved.
"The carbon emissions on food waste are greater than all transportation combined, which is crazy because we think about cars as being a huge problem," she said.
For Sizov, creativity begins with recognizing a large-scale problem, such as food waste, then using a novel idea or approach to tackle it.