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☆ Apple's new AI is made in Google data centers
▼ + stars: | 2024-06-14 | by ( Hugh Langley | ) www.businessinsider.com time to read: +5 min

But Apple and Google had for months been working together behind the scenes, with Google giving Apple access to its data centers to train the iPhone maker's new AI models. For years, Apple has leaned on Google and Amazon's cloud services to store data for its products. For example, when Apple device users do iCloud backups they are often stored in Google's data centers. Most of the impressive features of AI models must be at least partly handled in massive energy-sucking data centers, which companies such as Microsoft, Google and Amazon have spent years building. Bloomberg previously reported that Google and Apple were also in talks to bring Google's Gemini AI to iOS devices.

Persons: —, OpenAI, Googlers, It's, Craig Federighi Organizations: Service, Apple, Google, Business, Apple Intelligence, Nvidia, Microsoft, Oracle, Bloomberg

☆ What is Apple’s AI doing with your data?
▼ + stars: | 2024-06-13 | by ( Brian Fung | ) edition.cnn.com time to read: +8 min

As much as possible, Apple will try to process AI prompts directly on your device using smaller AI models. After fulfilling a user’s AI request, Private Cloud Compute scrubs itself of any user data involved in the process, Apple said. For example, when you use ChatGPT, OpenAI discloses that it uses your data to further train its AI models. With Private Cloud Compute, you theoretically won’t have to take Apple’s word that it doesn’t use your data for AI training. Apple’s AI models didn’t spring up out of nowhere.

Persons: Washington CNN —, you’ve, Apple, ChatGPT, Siri, didn’t, OpenAI, ChatGPT’s, ”, Craig Federighi, —, ” “, Apple hasn’t Organizations: Washington CNN, Worldwide Developers, Apple, Apple Intelligence Locations: Apple’s

☆ Apple execs explain why its AI is different from competitors
▼ + stars: | 2024-06-11 | by ( Kif Leswing | ) www.cnbc.com time to read: +6 min

Nic Coury | AFP | Getty ImagesApple fully embraced artificial intelligence on Monday, as company executives explained the features and reasoning behind Apple Intelligence, the company's new AI software suite. Much of the AI development that has captured investor and technological interest has focused on building or securing ever-more powerful supercomputers equipped with Nvidia chips to develop even more power-hungry AI models. Apple's AI is mostly on your deviceApple Intelligence unveiled during Apple's WWDC2024 in Cupertino, Calif. on June 10th. Apple executives don't refer to this strategy as using one or multiple models, just "Apple Intelligence." Apple's AI can summarize and rewrite documents, generate small images, and translate conversations in real-time.

Persons: Tim Cook, John Giannandrea, Craig Federighi, Nic Coury, Apple, Federighi, Siri, Giannandrea, We're, we're, Apple's Organizations: Developers, AFP, Getty, Apple, Apple Intelligence, Microsoft, Google, Software, Nvidia, Apple Inc Locations: Cupertino , California, Cupertino , Calif

☆ Let's be real, Apple couldn't hype its ChatGPT collab — that would mean conceding it's lost the AI race
▼ + stars: | 2024-06-11 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Read previewTech watchers expecting a sweeping partnership announcement between Apple and OpenAI were probably disappointed on Monday. The Cupertino-based giant unveiled its generative AI strategy, "Apple Intelligence," during its keynote presentation at this year's Worldwide Developers Conference. very happy to be partnering with apple to integrate chatgpt into their devices later this year! AdvertisementAside from poaching talent and working with external partners like OpenAI, Apple has also worked with TSMC to make AI chips for its data centers. Making chips would go a long way toward securing Apple's AI supremacy since, unlike most companies, it would not have to rely completely on chip giant Nvidia.

Persons: —, Mark Gurman, OpenAI, Apple, Craig Federighi, Federighi, Sam Altman didn't, Altman, — Sam Altman, Siri, John Giannandrea, TSMC, Gene Munster, Apple didn't Organizations: Service, Apple, Apple Intelligence, Business, Microsoft, Meta, Nvidia, Financial Times, BI Locations: Cupertino

☆ Sam Altman may have just scored a major coup
▼ + stars: | 2024-06-11 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

Read previewForget Tim Cook: OpenAI and Sam Altman might be the biggest winners after Monday's announcements at Apple's Worldwide Developers Conference. While Apple announced Apple Intelligence, its in-house artificial-intelligence tool, it also said that Apple users will soon be able to use ChatGPT in Siri through an integration it created with OpenAI. The feature is part of Apple's iOS 18, iPadOS 18, and Sequoia, its computer operating system. Apple's iOS is installed on about 2.2 billion devices, Wedbush Securities estimated in a note on Monday. OpenAI said in a statement that "the ChatGPT integration, powered by GPT-4o, will come to iOS, iPadOS, and macOS later this year.

Persons: —, Tim Cook, OpenAI, Sam Altman, ChatGPT, it's, Craig Federighi, Apple's, Siri, Altman, Google's, Kelsey Peterson, Cook, haven't, macOS, Apple Organizations: Service, Apple's Worldwide, Apple, Apple Intelligence, Business, OpenAI, Wedbush Securities, Washington Post, Google, Safari Locations: Siri, Sequoia, WWDC

☆ 5 things to know before the stock market opens
▼ + stars: | 2024-06-11 | by ( Sean Conlon | ) www.cnbc.com time to read: +4 min

At Apple's annual Worldwide Developers Conference on Monday, the company unveiled "Apple Intelligence" – its long-awaited AI software. Apple CEO Tim Cook stressed privacy and personalization with the system, moving beyond AI into "personal intelligence." Siri will also be getting some upgrades with Apple Intelligence, and Apple announced that Siri will also be able to tap into ChatGPT when needed through the company's partnership with OpenAI. The activist hedge fund has taken a $1.9 billion stake in Southwest Airlines , which makes it one of the airline's biggest investors. This follows a number of other stakes the firm has built within the past two months, such as a $2.5 billion stake in Texas Instruments, a $2 billion stake in SoftBank and a $1 billion stake in Anglo American.

Persons: Tim Cook, John Giannandrea, Craig Federighi, Nic Coury, Siri, Elliott, Gary Hershorn, it's, Bob Jordan, Gary Kelly, Fred Tanneau, Stephane Bancel, Francis Scott Key, Michael A Organizations: Nasdaq, Dow Jones, Nvidia, Apple, Developers, AFP, Getty, Apple Intelligence, OpenAI, Max, Southwest Airlines, Hollywood International Airport, Corbis, Elliott Management, Texas, Moderna, Afp, Francis Scott Key Bridge, McCoy, Washington Post Locations: Cupertino , California, Fort Lauderdale, Fort Lauderdale , Florida, SoftBank, U.S, Baltimore

☆ Apple’s AI: We’ve seen some of this before
▼ + stars: | 2024-06-11 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

On the other hand, however, other AI tools look familiar from what we’ve seen on the market. Ahead of the demo, the company emphasized that the majority of the new tools are powered by Apple Intelligence. If you want your email to sound more professional, or more friendly, Apple says its AI will take a stab. Siri’s AI flexApple really flexes its AI muscle, however, when it comes to Siri, which Apple says is taking a massive step forward by becoming more contextually relevant and more personal. In the demo, Apple showed how someone could upload a picture of vegetables at a farmer’s market and ask what they could make for dinner.

Persons: “, they’re, –, Siri, Craig Federighi, It’ll, they’ve, OpenAI, Apple, Genmoji, Roger Federer, he’s, it’s Organizations: CNN, Developers, Apple, “ Apple Intelligence, Apple Apple Intelligence, Google, Samsung, Catering, Apple Intelligence

☆ The best new features in iOS 18
▼ + stars: | 2024-06-10 | by ( Ana Altchek | ) www.businessinsider.com time to read: +5 min

Apple's iPhone operating system, iOS 18, was a major topic of discussion at the event, and it's expected to be released later this year. Related storiesHere are some of the changes we're most excited about iOS 18. AdvertisementA new home screen designApple iOS 18 will let you customize your home screen wallpaper, app icons, and widgets. iOS 18 will now allow users to tap back on a message with any emoji or sticker. AdvertisementApple IntelligenceApple will be integrating a much-anticipated generative AI system into iOS 18.

Persons: —, Ronak Shah, You'll, Shah, Craig Federighi, Apple Cash, Apple, Siri Organizations: Service, Apple, Business, Tapbacks, Google, Apple Intelligence Apple, OpenAI Locations: Siri

☆ We might have Microsoft to thank for Apple seeing the light on AI
▼ + stars: | 2024-06-10 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Microsoft's GitHub Copilot is partly responsible for bringing a focus on generative AI to Apple, a report says. Apple's senior vice president of software engineering became a "convert" after trying it, per The Wall Street Journal. Apple execs were also impressed by ChatGPT and subsequently wanted to upgrade Siri, The New York Times previously reported. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAn Apple exec was inspired to drive a focus on generative AI in his division after using one such tool from the competition, a new report says.

Persons: Microsoft's, Apple's, Apple execs, ChatGPT, Siri, —, Craig Federighi, GitHub Organizations: Apple, Street, The New York Times, Service, Wall, Microsoft, Business Locations: The

☆ Can Tim Cook sell you a new iPhone based on Apple's new AI features? It's a huge question for the company.
▼ + stars: | 2024-06-10 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

That's the scenario Apple sketched out Monday, when it tried to explain how it was integrating AI into its ecosystem. But it's also a very real problem for Apple since Apple is in the business of selling expensive, high-margin hardware. AdvertisementBut I do have a third, vibes-based theory about why the AI that Apple showed off didn't blow me away. And during Apple's Monday demo, the company played on both sides of that line: It would tell you that Apple's AI could instantly make your writing better. In Apple's framing, that's AI that's helpful, but not creepy; immediately useful, but not too disruptive.

Persons: —, Apple, it's, we've, Tim Cook, Craig Federighi Organizations: Service, Business, Apple, iPhones, AIs Locations: emojis

☆ Check out the coolest things Apple's AI can do
▼ + stars: | 2024-06-10 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +4 min

Read previewApple finally showed off its contribution to the AI wars, and there are some pretty cool use cases for it. The company made a splash with its AI announcement for Apple Intelligence during a keynote Monday at its annual WWDC event. CEO Tim Cook called Apple Intelligence "the new personal intelligence system that makes your most personal products even more useful and delightful." AppleApple Intelligence can also help with tasks that require knowledge of your "personal context," said Craig Federighi, Apple's senior vice president of software engineering. Apple Intelligence will also open up a new world of possibilities for Siri, said Kelsey Peterson, Apple's director of machine learning and AI.

Persons: —, Tim Cook, Craig Federighi, Apple's, Federighi, Siri, Kelsey Peterson, you'll, Stacey Organizations: Service, Apple Intelligence, Business, . Apple Intelligence, Apple Apple Intelligence Locations: New York

☆ Cramer explains why Apple's conference made him more bullish on the stock
▼ + stars: | 2024-06-10 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer reviewed Apple 's Worldwide Developers Conference on Monday, explaining why the tech giant's announcements made him more excited about the stock, which has long been a favorite of his. Apple unveiled its highly-anticipated foray into artificial intelligence, which it's calling Apple Intelligence. For example, Apple Intelligence can generate photos based on a user's photo library, perform new tasks and use context to determine which notifications are most important. Cramer was impressed by all of these programs, saying the new technology is a huge development in AI use beyond enterprise. "For me, this Apple conference marked the beginning of generative AI for personal use, not corporate use," Cramer said.

Persons: CNBC's Jim Cramer, That's, Apple's, Software Engineering Craig Federighi, Siri, ChatGPT, Cramer, Apple Organizations: Apple, Apple Intelligence, Software Engineering

Apple 's about to kick off its annual Worldwide Developer's Conference where it's expected to announce its plans for AI. The company is expected to announce a partnership with OpenAI and reveal "Apple Intelligence," according to recent reports from Bloomberg. We'll also hear about the latest software updates for the iPhone, Mac, iPad, Apple TV and Apple Watch. Apple typically releases that software in developer preview ahead of a full launch for consumers sometime in the fall with the launch of the new products. You can also watch the live stream here:

Persons: OpenAI, WWDC, We'll, Craig Federighi, Atif Malik Organizations: Apple, Apple Intelligence, Bloomberg, Apple Watch, Citi Locations: Pacific

☆ Apple's software chiefs decided they needed to upgrade Siri after spending weeks testing out ChatGPT themselves
▼ + stars: | 2024-05-13 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Apple executives knew they needed to upgrade Siri after they started using ChatGPT. The company's software chiefs spent weeks using the OpenAI chatbot before making the decision. AdvertisementApple executives realized their digital assistant Siri badly needed an upgrade after they began testing OpenAI's chatbot, ChatGPT. Unlike most tech giants, Apple has remained relatively coy about how it intends to compete in the field of AI. The Sam Altman-led AI company has long been on Apple's radar, with Cook admitting in an interview with Good Morning America last year that he, too, uses ChatGPT.

Persons: Siri, —, Craig Federighi, John Giannandrea, Giannandrea, Tim Cook ., Apple didn't, Cook, hasn't, Sam Altman Organizations: Apple, Developers, Service, New York Times, BI, Developers Conference, coy, Microsoft, Meta, Google, Financial Times, Taiwan Semiconductor Manufacturing Company, Street, OpenAI, Bloomberg, Good Morning America Locations: Cupertino

Apple’s top software executives decided early last year that Siri, the company’s virtual assistant, needed a brain transplant. The decision came after the executives Craig Federighi and John Giannandrea spent weeks testing OpenAI’s new chatbot, ChatGPT. Introduced in 2011 as the original virtual assistant in every iPhone, Siri had been limited for years to individual requests and had never been able to follow a conversation. The realization that new technology had leapfrogged Siri set in motion the tech giant’s most significant reorganization in more than a decade. race, Apple has made generative A.I.

Persons: Siri, Craig Federighi, John Giannandrea Organizations: Apple Locations: San Francisco, New York

☆ Tim Cook is finally talking about AI on his own terms
▼ + stars: | 2024-02-02 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."

Persons: Tim Cook, —, It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, —, Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China

☆ Apple reportedly abandoned a secretive project that would have made the Apple Watch compatible with Android phones
▼ + stars: | 2023-11-01 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

Apple reportedly considered making the Apple Watch compatible with Androids under a secret project. The project was reportedly abandoned over concerns it could impact iPhone sales, Bloomberg reported. Apple previously had similar concerns around making iMessage for Android, with an exec saying it would hurt Apple more than help. AdvertisementAdvertisementIf you buy one Apple product, Apple wants you to be tempted to buy another — and that's why we might never get an Android-compatible Apple Watch. You need an iPhone to set up an Apple Watch, for example.

Persons: —, Apple, smartwatch, Apple's, Craig Federighi, Phil Schiller Organizations: Apple, Apple Watch, Bloomberg, Android, Service, Epic Games Locations: Brazil, India, Indonesia, Iran, Turkey

☆ Apple's been relatively quiet about AI — but it's been pouring billions into research, and that could mean a 'smarter' Siri
▼ + stars: | 2023-10-23 | by ( Sebastian Cahill | Kai Xiang Teo | ) www.businessinsider.com time to read: +4 min

Since the AI boom began, Apple has been quieter about incorporating the new technology than its peers. To catch up, the company is planning updates to Siri that incorporate AI. His employees are reworking a "smarter " Siri that uses them, per Bloomberg. AdvertisementAdvertisementBut Apple's lag doesn't mean they haven't been thinking of AI before this year: "We've been doing research across a wide range of AI technologies, including generative AI, for years," Cook told Reuters in August. AdvertisementAdvertisementAnd to be sure, while Apple's AI push may have been muted, it is predominantly a hardware company.

Persons: Siri, —, John Giannandrea, Craig Federighi —, Per Forbes, hasn't, Apple, it's, Tim Cook, We've, Cook Organizations: Apple, Bloomberg, Service, Meta, Microsoft, Google, Worldwide, Reuters, Ajax —, Ajax

☆ Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report
▼ + stars: | 2023-10-23 | by ( Jake Piazza | In | ) www.cnbc.com time to read: +1 min

Apple is on track to spend $1 billion per year on developing its generative artificial intelligence products, Bloomberg reported. The spending comes as the company plays catch-up to some competitors who have already debuted new AI products and features, such as Google , Microsoft and Amazon , according to the report Sunday. Apple uses AI in its products but hasn't launched a generative AI product along the lines of OpenAI's ChatGPT or Google Bard. For the latter, Apple would use AI to create auto-generated playlists like Spotify does via its partnership with OpenAI. The company is also exploring using AI in Xcode to assist app developers, according to the report.

Persons: Tim Cook, hasn't, Google Bard, Apple GPT, Siri, John Giannandrea, Craig Federighi, Eddy, wasn't Organizations: Apple, Bloomberg, Google, Microsoft, Amazon, Ajax, OpenAI

☆ DuckDuckGo CEO testified that Apple was 'really serious' about replacing Google as default for private browsing
▼ + stars: | 2023-10-05 | by ( Lauren Feiner | ) www.cnbc.com time to read: +5 min

Apple once considered replacing Google as its default search engine in private browsing mode on its products in favor of DuckDuckGo, according to recently unsealed testimony by the rival search CEO. DuckDuckGo first got a response from Apple about its idea to become the default search engine in private browsing in 2016, Weinberg said. DuckDuckGo claims its search engine greatly reduces the amount of tracking that is still possible in other search engines, even while on private browsing mode. DuckDuckGo presented Apple executives with data about what Apple users expect from private browsing mode, which Weinberg said he'd thought "was pretty compelling." DuckDuckGO estimated its market share "would increase multiple times over" just by becoming the default in private browsing mode.

Persons: Gabriel Weinberg, Apple, Weinberg, Apple's, DuckDuckGo, Craig Federighi, he'd, Adler, John Giannandrea, Giannandrea, Apple didn't Organizations: DuckDuckGo Inc, Washington , D.C, Google, CNBC, Department, Apple, Microsoft, Bing, Worldwide Developers Conference, Samsung, Mozilla, Opera, YouTube Locations: Washington ,, Cupertino , California, Cupertino

☆ iOS 17 release: See what’s new in iPhone features
▼ + stars: | 2023-09-18 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +5 min

iPhone users can update to iOS17 starting Monday by clicking on the Software Update section in the phone’s Settings app. Here are some of the buzziest and most-anticipated new features that iPhone users can expect from iOS17. This allows iPhone users to design a custom image that will show up when making calls. iPhone users will also be able to personalize their contact card “poster” with a photo or memoji of choice. iPhone users will also now receive predictive text recommendations in-line as they type, making adding entire words or completing sentences as easy as tapping the space bar.

Persons: iOS17, FaceTime, Facetime, Hey, Siri ”, “ Hey Siri, Siri, “, Shaquille O’Neal, “ Siri, Apple, Craig Federighi, TS6YzyXi30, Greg Joswiak Organizations: CNN, Conference, “ Locations: iOS17

☆ Apple tests generative AI tools to rival OpenAI's ChatGPT - Bloomberg News
▼ + stars: | 2023-07-19 | by ( ) www.reuters.com time to read: +2 min

July 19 (Reuters) - Apple (AAPL.O) is working on artificial intelligence (AI) offerings similar to OpenAI's ChatGPT and Google's Bard, Bloomberg News reported on Wednesday, sending its shares up as much as 2% to a record high. Apple has, however, subtly pushed advanced AI in some of its products such as Apple Photos, on device texting, and the recently launched mixed-reality headset Vision Pro. Apple's core AI product, voice assistant Siri, has also stagnated over the years. The Bloomberg report said several teams are involved in the latest AI effort, which is led by John Giannandrea, the company's head of machine learning and AI, and Craig Federighi, Apple's top software engineering executive. Employees say the tool essentially replicates Bard, ChatGPT and Bing AI, and works as a web application.

Persons: Google's Bard, Apple, Siri, John Giannandrea, Craig Federighi, ChatGPT, Bing, Yuvraj Malik, Devika Organizations: Bloomberg, Microsoft, Nvidia, Apple, Employees, Thomson Locations: Bengaluru

☆ Mark Zuckerberg is shredded now. But Apple exec Craig Federighi can shred on the guitar.
▼ + stars: | 2023-06-13 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

While it received a lot of buzz, so did a surprising guitar solo from Apple exec Craig Federighi. In the pre-recorded video clip from the WWDC keynote stream, Craig Federighi, Apple's senior vice president of software engineering, is shown wearing a leather jacket and holding a triple-neck electric guitar. Gruber, who runs the Apple-focused blog DaringFireball.net, was also joined by Greg Joswiak, Apple's senior vice president of worldwide marketing. In a video clip from the interview, Joswiak pulls out an electric blue guitar from behind two chairs — prompting laughter and cheers from the crowd. Meta's CEO Mark Zuckerberg, for instance, has started competing in jiu-jitsu matches, and gained a shredded physique as a result.

Persons: Craig Federighi, Federighi, Apple's, John Gruber's, Gruber, Greg Joswiak, Joswiak, Craig, Mark Zuckerberg Organizations: Apple, company's, WWDC, YouTube

☆ 10 Things in Tech: Amazon's AI scramble
▼ + stars: | 2023-06-12 | by ( Hallam Bullock | ) www.businessinsider.com time to read: +4 min

The OpenAI CEO says he is losing sleep over the fear that "we already have done something really bad by launching ChatGPT." When ChatGPT launched, Amazon managers asked staff for ideas on how to leverage the chatbot at work. "Amazon must be really scared about being late on all of this," an Amazon employee told Insider. Odds and ends:Craig Federighi, Apple’s senior vice president of software engineering, showed off his guitar skills at Apple's WWDC conference this year. During the company's Worldwide Developers Conference, Craig Federighi, Apple's senior vice president of software engineering, stole the show with a guitar solo.

Persons: Hallam Bullock, Victor Frankenstein, Sam Altman, ChatGPT, Eugene Kim, Insider's Ben Bergman, We've, we've, Thrasio, doesn't, Read, Craig Federighi, Apple’s, Apple's, Dad, Jack Sommers Organizations: Amazon, ChatGPT, Getty, Elon, SpaceX, SpaceX's Starlink, Tech, LA Tech, The Washington Post, Netflix, Apple, Conference Locations: London

☆ Apple exec shows off his guitar skills, proves his guitar solo in pre-recorded event was legit
▼ + stars: | 2023-06-09 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

While it received a lot of buzz, so did a surprising guitar solo from Apple exec Craig Federighi. Federighi demonstrated his guitar skills again during an interview this week. But a guitar solo from one Apple executive during the livestream may have stolen the show. In the pre-recorded video clip from the WWDC keynote stream, Craig Federighi, Apple's senior vice president of software engineering, is shown wearing a leather jacket and holding a triple-neck electric guitar. Gruber, who runs the Apple-focused blog DaringFireball.net, was also joined by Greg Joswiak, Apple's senior vice president of worldwide marketing.

Persons: Craig Federighi, Federighi, Apple's, John Gruber's, Gruber, Greg Joswiak, Joswiak, Craig Organizations: Apple, company's, WWDC, YouTube

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