CNN —Uber is shutting down its alcohol delivery app, Drizly, just three years after acquiring it for $1.1 billion.
The alcohol delivery service operated as a standalone app, and its marketplace was to be integrated into Uber’s delivery app, Uber Eats.
In an effort to ramp up its competitive edge in the delivery business, Uber also purchased another delivery company, Postmates, for $2.65 billion a few months before it acquired Drizly.
Uber’s ridesharing business has bounced back in recent quarters, though.
In November, Uber reported gross bookings for the third quarter that beat the company’s own expectations.
Persons:
CNN — Uber, Uber, Pierre Dimitri Gore, Uber’s, “ We’re, ” Gore, Coty, Axios, Drizly
Organizations:
CNN, Coty
Locations:
North America