But thanks to the fine-tuning of the tech that Corporate America uses to police subscriptions, those freeloading days are over.
Costco and Disney this month took a page from the Netflix playbook and announced they are cracking down on account sharers.
Disney’s streaming business — Disney+, Hulu and ESPN+ — only became profitable in the second quarter this year.
Like Netflix, Costco is betting that you’re already emotionally invested in the routine and the satisfaction of getting a closet’s worth of toilet paper that can last the whole year.
Last year, the store reported $4.6 billion in revenue from membership fees, and that accounts for the majority of its profit.
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