Major alcohol companies have been bracing for a culture shift favoring nonalcoholic options. Heineken first released its non-alcoholic beer, Heineken 0.0, in March 2017 in the Netherlands and Germany, expanding its release to the United States in January 2019. During an April 24, 2024 earnings call, he said Corona Non-Alcoholic was "the number one share gainer in the non-alcoholic segment." So the non-alcoholic options don't cater specifically to any particular group." As a result, more and more bars and brands are going to offer non-alcoholic options going forward, Edge predicted, "because they're going to realize that it's like vegetarians or vegans or gluten-free or dairy-free.

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Persons: Harold van den, van den Broek, William Newlands, Newlands, Michel Doukeris, Doukeris, Hekate , New York City's, Edge Organizations: Brands, Heineken, AB InBev, Budweiser, Business, Gallup, Corona Sunbrew, Constellation Brands, Modelo, Corona, InBev, InBev's, Industry, Health Organization, WHO, Boston Consulting Locations: Netherlands, Germany, United States, Hekate , New York