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☆ The ‘first’ post-Covid Olympics are exciting sponsors. Fans? Not so much
▼ + stars: | 2024-07-19 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +10 min

In a first, Anheuser-Bush InBev is the beer sponsor for the Olympic games with a non-alcoholic brew taking the torch. “If you think about the Olympics … it’s about travel, dining, culture, excitement, community.”All of those things meet every four years at the Olympics, which brings together millions of fans and thousands of athletes. Paris, a city known for its opulence, plays host this year to the first post-Covid games without any crowd restrictions for the first time in six years. (Both the summer games in Tokyo 2021 and 2022 winter games in Beijing either barred or limited spectators or visitors.) Even the most recent summer games, held in 2021 Tokyo and that barred spectators at the events, registered a 20% increase.

Persons: Chase, it’s, Sam Palmer, Chase Sapphire, Alexandre III, Olympia De Maismont, ”, Louis Vuitton, Yannick Allen, Taylor Swift, Vincent Koebel, ” Carolyn Addison, Maja Hitij, De Maismont, Paul Caine, ” Caine, “ It’s, Emmanuel Macron, Yoan, Roland Garros, Caine, there’s, “, Corona, Kenzo Tribouillard, Cero, Marcel Marcondes, ” Chase’s Palmer Organizations: New, New York CNN, Sapphire Reserve, Omega, Anheuser, Bush InBev, Getty, Sapphire, CNN, Paris, Paris Olympic Games, Raffles, Southern Hemisphere, Delta Air Lines, Team USA, Air, Hotel de Ville, Eiffel, Michelin, luxe, International Olympic Committee, Busch InBev, Corona, ” Anheuser, ” Locations: New York, Paris, AFP, Tokyo, Beijing, France, Tuileries, Provence, Nice, Rio de Janeiro, Accor, Rio, Air France, Hotel de, Tahiti, French, United States

☆ Beer giant AB InBev beats profit estimates, with Bud Light boycott set to ease one year on
▼ + stars: | 2024-05-08 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.

Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

☆ Olympic sponsorship deal with beer company AB InBev criticized as ‘cynical’ and ‘an odd pairing’
▼ + stars: | 2024-01-31 | by ( George Ramsay | ) edition.cnn.com time to read: +10 min

In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and the clinking of beer bottles by many of those in attendance. AB InBev is the latest company to participate in The Olympic Partner (TOP) program – the highest level of Olympic sponsorship – alongside the likes of Coca-Cola, Visa and Deloitte. AB InBev said that it would not reveal the cost of its deal with the IOC. Stuart C. Wilson/Getty Images for AB InBevThe IOC and AB InBev see the deal as part of a wider market demand for non-alcoholic drinks which, despite being in circulation for decades, have had a recent surge in popularity. Some brands have found ways to navigate France’s restrictive laws when it comes to alcohol advertising.

Persons: Thomas Bach gushed, ” Bach, ”, ” Andrew Misell, Kin Cheung, Sportcal, Michel Doukeris, Thomas Bach, Stuart C, Wilson, Molson Coors, ” Marcel Marcondes, “ Corona Cero, Marcondes, Bach, Garde, ” Ian Gilmore, “ Corona, ” Alex Barker, ” Barker, Xavier Laine Organizations: CNN, Olympic Committee, InBev, IOC, Corona, Cortina, Alcohol, CNN Sport, Cola, Visa, Deloitte, Health, WHO, Centers for Disease Control, University of Liverpool, ”, Getty, AB InBev, Heineken, Molson, Games, Alcohol Health Alliance, University of Derby, rugby’s, Nations, Guinness, Stade de France, French rugby, Wales, TOP Locations: London, Corona Cero, Paris, Milan, Los Angeles, Tokyo, Corona, Garde

☆ Corona-maker AB InBev to have first beer sponsorship with the Olympics
▼ + stars: | 2024-01-12 | by ( Micah Washington | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev has scored a sponsorship for the upcoming Olympic Games, making it the first beer brand to ever sponsor the event. Corona Cero, one of AB InBev's non-alcoholic beers, contains less than 0.5% alcohol by volume, according to the company's website. It has a "characteristic as a category that is incredible, which is beer is local," Doukeris said. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

Persons: Corona, Doukeris, CNBC's Arabile Gumede, Dylan Mulvaney, Bud Organizations: Anheuser, Busch InBev, Games, Olympic Committee, IOC, Corona Cero, InBev's, InBev, Bud Light, Modelo Especial, U.S ., CNBC, NBCUniversal, NBC Sports, NBC Olympics, NBC Locations: Los Angeles, U.S

☆ The Olympics tap its first-ever beer sponsor
▼ + stars: | 2024-01-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch. The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades. Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement. Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.

Persons: Bud, Corona, “, ”, Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay Organizations: New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, ”, CNN, Team USA, Budweiser Locations: New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico

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