Specifically, canned vegetables, meats and cheese are trending higher in private label share, according to Numerator .
In addition, food and treats for cats and dogs are seeing the strongest gains in private label dollar share, the firm found.
Walmart's store brands include Sam's Choice and Great Value, the latter of which is the most popular private label brand, according to Numerator.
Its private label penetration is in the high 20%, and in the first quarter its penetration grew 110 basis points year over year, he pointed out.
He expects its private label penetration to continue to grow.
Persons:
Jefferies, Corey Tarlowe, There's, Tarlowe, Morgan Stanley, Simeon Gutman, — CNBC's Michael Bloom
Organizations:
Walmart, Sam's
Locations:
WMT